Additionally, the author describes that hiring only those with good looks can run into antidiscrimination problems. Greenhouse concludes by suggesting that hiring for image leads to the increased prices of product, increased sales of products, and can give the impression of authenticity which eventually leads to what businesses want, profit. Whether retailers should hire only who project certain image it might be morally wrong or not is a provocative question. After considering the evidence presented in Greenhouse’s article and my own experiences, I can fully support retailers company hire only attractive applicants. I am opposed to companies hiring applicants based on their physical appearances in part because hiring good looking people is an advantage to the company, it shows how people are treated differently based on their appearance.To illustrate, Mr. Serrano, a former Abercrombie and Fitch employee emphasizes that, “We were supposed to approach someone in the mall who we think will look attractive in our store.” (p2).
If she makes profit she can invest in new equipment or machinery e.g. new baking oven. This can also benefit to be more motivated to work harder like taking new risk e.g. new types of cakes. Moreover the importance of profits to any business is that they need money to pay rents, insuranceand wages if the business makes no profit and more loss they may lose the shop because they cannot pay the rent.
By doing this firms can lower prices and sell more product or maintain higher profit margins- all good for the bottom line. In the fashion markets today, fashion trends are constantly changing fast. Poor trend forecasting or slowing of unsold inventories will cause product to be marked down or written off, which create cost-cutting measures to be implemented. The downside to the conventional wisdom method is in order to have the lowest cost, contracted firms may ignore environmental concerns, employ child labor, withhold on safety and engage in other ghastly practices. 2.
Reducing price will increase sales volume at least for short time but it not good in building the brand and increasing the brand market share as one the analyst has clearly stated that a price sensitive consumer will easily shift to another brand which offers a lower price than La Shampoo, thus rendering the entire exercise fertile. Another positive out come from Eric’s solution is that the brand can buy time for Caroline to think of a better decision. Beth’s solution is to create new advertisement campaign. This solution seemed better to improve sales but there are still no specific changes that suggested to repositioning La Shampoo on the consumers’ minds. Taking into consideration
The second reason profitability improved is the public is in favor of how the company is open on all aspects when it comes to employment. c. The third reason profitability improved is reimbursing employees for mileage. d. The fourth reason profitability improved is allowing employees to telecommute. e. The fifth reason profitability improved is because Xerox is always pushing the boundaries when it comes to hiring women and minorities. f. The sixth reason profitability improved is because the company has developed different strategies that influence diversity in order to increase their business advantage.
• Competitors like Marvel are wooing customers with low cost per click-through • Condition-specific websites like cholesterol.com has a better chance of converting a visitor to a customer. • Setting a price competitive to Marvel’s would drop MedNet’s revenue by 80% • Since advertisements are the only source of revenue, MedNet’s has to rethink their revenue generation strategy to sustain their business. • It is considered as a product problem because they may have to change the value proposition Note that technology is fragmenting the market and disrupting the business model What are the decision options? • Charging for the content, treating site visitors as patients. • Extend coverage of alternative health information • Develop and manage corporate websites What does he/she need to know to make a decision?
It demands a large customer database and efficient information gathering and data processing. Consequently, short term profitability has to be sacrificed. In the other hand, the interest conflicts between employees of the traditional product sales force and those of the MFS have to be managed. The employee have to be educated to a new corporate service culture which is not just a add argument but a real value proposition. Therefore, cares must be provided to the customer relationship and the links with customers have to be strengthened and marketing operations have to be set to convince these customers of the position of Michelin as a service provider and not only as tires manufacturer.
The executive growth strategy- The three customer-focused growth strategies explains the need supporting infrastructure to raise the chance of victorious implementation. Not having adequate infrastructure there is no obtaining growth objectives in entering new industries. A sympathetic infrastructure includes • Organizing abilities that are valued by customers • An energetic leadership practices at each level of the industry • Management- presentation system and scorecard which focuses on
In-depth research and analysis needs to be conducted on other companies that have created similar successful programs. They need to determine what the breakeven point will be, and when these new products will start generating a profit and then make the decision on whether or not it’s worth the investment. Issue 5 Lack of planning CanGo is in rapid development, but at the same time lacks of any sort of planning. CanGo's management team cannot seem to reach a viable solution for the future development of the company. Recommendation 5 CanGo needs to make a comprehensive analysis and then decide on a long-term development plan.
Without prior market penetration of an organization’s competetitors, the usefulness and effectiveness of properly marketing a new product or service can be quite burdensome. This is due to the fact that an organization runs a major risk of constantly striving to maintain its customer base, as the new type of product or service has not yet been introduced into the maintstream. Additionally, pricing may be an issue based upon: Should pricing be very low to attract new buyers?, or Should pricing be set high to offset initial entry into a new marketplace? These are the questions that an organization must face, but for the most part, being a