Large Group Interventions at Airbus’ Ict Organization

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Overview of the Case: ICT wishes to launch a transformation process changes, led by the CIO, an outside consultant, and a team made of newcomers to the organization, internal managers, and persons from outside the aviation industry. The team is working to define a new vision, create a new mission, and transform how the company operates. It is determined, via the consultant’s expertise, that the company can achieve higher levels of performance if the organization’s designs are aligned. ICT decides that they must first alter the corporate culture to one that is more accepting of change. The WST or Whole System Transformation is planned and implemented. Step one is to create infrastructure that supports transformational processes. Step two is to engage the executive management team in accepting and supporting the transformation process. In addition, managers must commit to guiding employees through the process as well. Step three places the management team in front of a critical mass of employees, ensuring that these employees are enthusiastic about the transformation and trusting in the management team’s sincerity regarding change. Step four involves the post-summit, or post-change process of sustaining the transformation. This is done through taking actionable steps, both by management and employees, and being empowered by positive results. Ultimately what a successful transformation does, seen through the end results of ICT, is not just to initiate a single transformation, but to also better prepare an organization for continual future change. Teaching Strategy: What is your analysis and evaluation of the design of this intervention? The constant seven years of splitting and reorganizing left the ICT department extremely fatigued and jaded concerning structural changes. Therefore, the structural intervention, in order to facilitate employee buy-in

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