Language And Culture

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COMM 200: Interpersonal Communication How Language Reflects Culture and its Worldview As we look at how language reflects culture and its worldview, let me explain the terms culture and worldview in order to further simplify the understanding of how they intertwine between the effective use of language. According to our textbook, “Communicating Effectively,” Hybels and Weaver define culture as “the ever-changing values, traditions, social and political relationships, and worldview created and shared by a group of people bound together by a combination of factors (which can include a common history, geographic location, language, social class, and/or religion)” (pp. 57-58). In regards to worldview, our textbook also defines it as “an all encompassing set of moral, ethical, and philosophical principles and beliefs that govern the way people live their lives and interact with others” (Hybels and Weaver, p. 58). With that in mind to help clarify how language literally affects every aspect of our being, an article that I chose to incorporate the reflections of language toward culture and its worldview, was one that tied advertising as being part of its global effects in the world. Within the article, “Language and Cultural Differences and Their Impacts on Advertising Translation,” it spoke about how the Chinese and English advertising language were significantly different between the two cultures, and how the article analyzed the differences amongst the two cultures with the following aspects: “monism versus pluralism, collectivism versus individualism, the implicit way versus the direct way, the imagery pattern versus the abstract pattern, respect of authority versus respect of self-performance, and the differences of social background and aesthetics” (see abstract). With respect to the Chinese and Western cultures, the advertising structure the article speaks

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