Language Analysis - 'Taking Stock' Biodiversity

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The International Biodiversity Conference in October represented a collective international effort to safeguard biodiversity on the planet which began in 2002 with an international pledge. These efforts were then reviewed at the conference on Biodiversity, and in the keynote speech, Professor Chris Lee explained the need for urgency of action to prevent further loss of biodiversity. Lee uses a reputable source within his speech specifically stating the United Nations, the use of a reputable source indicates that he has done his research and is therefore credible, also that his opinion is supported by an expert group, thus strengthening his reasoning and opinion in regards to biodiversity.His target audience is first and foremost international delegates and representatives from around the world, although an invitation is extended towards the wider community to join the cause as it is ‘essential to human wellbeing’. The incorporation of the background visual of ‘2010’ with outlines of animals, plants and humans aims to demonstrate to listeners that earth is shared by all species, not just humanity. The ‘Taking Stock’ in the opening slide of Professor Lee’s presentation is indicative of the conference being for the purpose of reflecting on efforts made towards safeguarding biodiversity since 2002. It is also a clever play on words; the slide reinforces what Lee articulates throughout his speech. The first meaning used for the pun suggests to listeners that they need to ‘take stock’ or in other words, scrutinise the grim situation of biodiversity and call for much needed attention to the issue. Through referring to the second meaning of ‘stock’ as animals, Lee intends to appeal to a sense of guilt since he proposes the idea that humans are cruelly annihilating the environment by ‘taking’ whatever ‘stock’ for their own purposes. The accompanying visual in the opening

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