Land's End

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Cohen O. Sims | Case Analysis of Land’s End | Is IT competitive advantage sustainability | Sims, Cohen - PWE 4/11/2014 | Table of Contents Brief summary of case A competitive advantage rarely yields any added value that can be sustains over time. Maintaining competitive advantages in today’s business environment are not a simple task. For any company to maintain a competitive advantage, the company must develop the advantage such that it is “rare, costly to imitate, not substitutable, and nontransferable” (Snyman, J.H.,2006). Land’s End association with Archetype Solutions provides the retailer with an advantage in technology, production and an added avenue for sales. Companies such as Land’s End face the challenges of maintaining competitive advantage. Effectively managing advantages in not easily imitated, can be rare, and is thus a great choice of how to keep the advantage. The facets with guided CEO David Dyer to embrace the advantages of customization were the amount of profitability it would bring, and the possibility of increased customer satisfaction. There are several constant factors which can affect the outcome of making an investment in an organization IT. These denominators cost, customer satisfaction, and achievements of plan goals must be evaluated. This evaluation is not just for implementation but also for the advantage of maintaining the advantages to the point where it is effective and beneficial to the organizations plans. Dyer’s decision to embrace e-commerce in the late nineties was a bold strategic plan that proved beneficial to Land’s End financial stability and relevance to the industry. Lands’s End was one of the first major apparel firms to recognize the desirable economics of the internet ( Ives, B. 2003). With 40 percent of operating cost tied up with print and mailing catalogs the economics of turning to the

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