BSBMKG501B MARKETING OPPORTUNITIES Assessment 2 INVESTIGATE MARKETING OPPORTUNITIES 7 October 2014 TASK 1 Assessment of Opportunities All businesses need to set goals and objectives which provide an organisation with focus. Businesses that have specific aims are usually more successful than those that do not. The future that Super Cycles is striving to accomplish is introduce a new marketing opportunity that will fit into current business activities, will be accepted by the current customer base, will not attract intense competition and that will be financial beneficial to the long term tenure of the organisation. The goals need to be specific, measurable, attainable, realistic,
Scenario Analysis (25 points): What MBAS 840 concept did you use? Make sure you show how the concept was used and provide specific details that show your analysis. 1) SWOT Analysis: This SWOT analysis can be divided into both Internal and External Components. Internal Components: This concept deals with competencies and shortcomings that are part of the core of the organization that is being examined. * Strengths: The strengths of Nest are that they offer products that are ahead of the game (first mover advantage), and that they are owned by a strong, creative, technology-infused team (Google), and their products are artificially intelligent products that learn throughout their life-cycle.
Planning it strategically, Tyco seems to have chosen to enter businesses that are unglamorous but provide an opportunity for profitability and growth. Further, Tyco choice of products which compete in stable, low-tech and standardized products requiring limited R&D spending is also a part of its strategy. This has helped the company to control costs and reap the benefits of standardizations and consolidation of processes and systems adding to the corporate advantage. To further elaborate this, with acquisition as its major strategy early on, in the days of Mr. Gaziano, Tyco earned a reputation as a „corporate raider‟. Later on, however, under Fort and Koslowski, things operated under more diligent control.
For companies with constrained resources, offshoring also offers better utilization of capital investments through remote usage in multiple time zones. The key to offshoring success is to exploit its advantages through a well-planned and articulated proposition that looks at the business from multiple dimensions, rather than as a simple cost-reduction exercise. As Franklin D. Roosevelt once said, "The only limit to our realization
Such quantities means Hershey must have very reliable logistics systems. So, the senior management decided to implement the ERP systems gradually. The common advantages of implementing the ERP system in a conventional business scenario are: a) Integration Project Integration can be the most beneficial outcome of the ERP Implementation. Hershey is aiming for implementing ERP for reducing data redundancy and redundant data entry thus by strengthening the system integration. ERP does not improve the individual efficiency of users, so if they expect it, it will be a big disappointment.
Their organizational values, beliefs, incentives system, interdepartmental cross-functionality, production techniques, etc., are perfect to say the least. Having said that, after scrutiny and close examination, like many other companies, I discovered that Herman Millar is facing many future difficult decisions, mostly are concerned with its core values and internal practices. Core issues that directly involve the company`s current position and its future ability to compete on global level, perhaps one of the most important standing issues, is how to stay focused on values and philosophy while subject to change and development due to ever changing technology market and furious foreign competition. Moreover, Herman Miller entered the 21st century facing a growing imperative to sustain the competitive edge conferred by their design innovations, and environmental approach. Although it is true that being first to market with an innovative design can build market share and grow profit margins, however, it is always important to remember that this competitive edge can erode quickly as followers recognize a business opportunity and enter the market, therefore, Herman Miller will need to align its long-time held values along with innovation and advanced technology in order to successfully craft its “true north” strategy.
Despite the desire to expand and value creation through quality difference, Porcini was aware of the challenges it will face. Could its limited menu at a moderate price be profitable without endangering its excellent reputation? Another challenge that Porcini faced was whether the company can actually maintain the remarkable high standard of service. In addition to profitability, reputation and service standards was if Porcini will be able to break into a market with established competitors profitably. Porcini being a privately owned enterprise at a slow growth needed to establish a brand name.
According to Gerri Knilans, President of Thousand Oaks, “the primary reason many mergers and acquisitions do not deliver longer-term value is because they lack a strong cultural-integration plan.’ Business Process Integration Conjecture Corporation (2012) believes: “The concept of business process integration can aid in making sure that customer’s orders are processed, executed, and billed with relative ease, simply by establishing connections between all relevant systems. By effectively using business process integration to establish connections between internal systems, businesses can often manage tasks with a greater degree of speed as well as accuracy (http://www.wisegeek.com/what-is-business-process-integration.htm). CEMEX prides itself on having a “vertically integrated portfolio of cement, aggregates, and ready-mix concrete”
Company mainly focused on maximizing the shareholder value by the CEO and other management’s managerial philosophy. Currently, Hill Country uses a risk adverse strategy to choose their business or project. Hill Country’s industry is high competitive but it kept going well with cost efficiency and quick reaction to customer requirements. From these reasons, Hill Country has few risks. However, analyst and experts present that Hill Country’s excess liquidity with zero debt is going to lose benefit and fail to maximize the shareholder value.
Why you think PM its important? Answer: PM is planning and controlling project activities to ensure goals and objectives are achieved on time, to the desired quality and within budget. Some companies in a certain period the economic situation is very good, but the absence of strengthening project management, capital expense plan, prior to carrying out investment projects has not been fully demonstrated, and ultimately lead to project failure. Therefore, regardless of the economic efficiency of enterprises is good or bad, businesses of all sizes need to strengthen project management, if there is no project, we must try to find projects, through innovative thinking, through continuous market demand analysis, market development to discover new items. For the current project, we should manage to make each project to success, which is to enable enterprises to obtain the necessary way to sustainable development.