Lakers Essay

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Sports and entertainment marketing operations Snhs Baily, North Carolina, 27882 Robert arlandus fogg Jr 9/29/14 Baily, North Carolina, 27882 Robert arlandus fogg Jr 9/29/14 Table of Contents Execrative summary 3 Introduction 4 Research methods used in the swot 5 Research methods used in the swot analysis 6 Findings and conclusion of the swot analysis proposed strategic plan and cost analysis 11 Bibliography Appendix page 13 The los angel’s Lakers are the most impressive team organization in the NBA. It has all the things that an organization has. These Lakers will be found navigating the stormy waters of the National Basketball Association. The l. a. Lakers hoops franchise is one among the foremost common and fortunate groups within the NBA, earning sixteen championship titles since connection the league in 1949. The team was based in 1947 because the Gopher State Lakers of the National conference and affected to Calif. in 1960. Its list has enclosed such Hall of Fame players as Kareem Abdul-Jabbar, Wilt Chamberlain, Earvin "Magic" Johnson, and Bache West. The franchise has been controlled by assets mogul Bache Buss since 1979; wealthy person Philip Anschutz, Dr. Soon-Shiong, and developer Edward Roski conjointly own minority stakes within the team. They team value is 1,350 million dollars since of January 2014. The Lakers’ $100 million payroll last season triggered the NBA's biggest luxury tax bill of $29.3 million. The largess was not enough to keep the Lakers from getting bounced in the first round of the playoffs after 15-time All-Star Kobe Bryant tore his Achilles tendon at the end of the regular season. The Lakers kicked off their blockbuster $3.6 billion, 20-year TV deal with Time Warner last year. Ratings on

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