Lady Gaga's Tipping Point

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Lady Gaga’s Tipping Point In a Rolling Stone interview, pop star sensation Lady Gaga shares, “My grandmother is basically blind, but she can make out the lighter parts, like my skin and hair. She says, “I can see you, because you have no pants on.” So I’ll continue to wear no pants so that my grandma can see me.” Lady Gaga is famous for her outrageous outfits, blunt personality, theatrical stage performances, and her hit pop songs. Before fame, she performed in burlesque shows in New York bars and club scenes. She was discovered by producer and record executive, Vincent Herbert who signed her to Interscope Records as a songwriter. She worked with famous artists such as Britney Spears, New Kids on the Block, Fergie, Pussycat Dolls, and Akon who later signed her to his record label, Kon Live Distribution. In less than a year, she became the next pop star phenomenon. Her first album, The Fame, was a huge success and was the best-selling debut album in 2009. Her single Bad Romance was viewed 288 million times on YouTube, and her tracks have reached 20 million downloads this year, (Smillie.) Using the concepts of Stickiness Factor, Connectors, Mavens, and the Power of Context, Lady Gaga has reached her tipping point. Lady Gaga possesses the stickiness factor, the message that makes something appealing more than everything else. Tim Lynch, a professional people photographer of 25 years and a member of National Association of PhotoShop Professionals, says that 99.9% of photos in magazines are digitally retouched, (“The Photoshop Effect”). The media has created an image of perfection and beauty for girls that is impossible to achieve. Because this ideal image can never be attained, girls will never feel good enough about themselves and this result to low-self esteem. Lady Gaga is sticky for the reason that she didn’t fit the image of a classic pop star. She

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