L'Oreal Paris Essay

743 Words3 Pages
L’Oreal Paris Advertisement Evaluation 6/12/2009 ENGL092 Ronda Wilson   L’Oreal Paris In “The Power of Advertising” authors Aronson, Wilson, and Akert (2005) report that most people think advertisements work on everyone but themselves (Wilson & Brekke, 1994; Aronson, Wilson, Akert, 2005). This statement resembles me completely. I cannot think of too many times when I have rushed out to the nearest store after watching some commercial, in search of the perfect product that was going to change my life forever. Over the years, I have learned a thing or two about the way companies advertise their products. It is amazing what some people will do for that Almighty dollar! I am not like that with everybody though. There are a few companies that really grab my attention and L’Oreal Paris is on the top of the list. There are three key elements that make L’Oreal so appealing to me as a company, with the first one being their global image. They currently market 23 global brands which are being distributed in 130 countries worldwide (L’Oreal- Our Company: Facts-Figures). The second aspect that makes L’Oreal stand out above the rest is the cost and quality of their products. They are truly committed to offering innovative and highly effective products at prices anybody can afford. The third aspect (not in this specific order) is their expertise in beauty. With over 100 years in business, L’Oreal currently has 14 research centers, with over 3,000 scientists on 3 separate continents; (L’Oreal – Research). L’Oreal is the leading brand of cosmetics around the world, no doubt. What sets them apart from marketers like Coca-Cola, which have only one brand to sell globally, is their determination to reach out to more people across a wide range of cultures and incomes than almost any other beauty-products company. L’Oreal continues to develop new ideas in order to

More about L'Oreal Paris Essay

Open Document