Also they will be able to get feedback from customers from the website. Kudler has moved away from taking inventory on paper to using computer software to manage the items that are sold, shelved and items that are in the back to be placed on the shelves. By the company getting this new technology within their organization they will be able to maintain everything smoother then before (Kudler Fine Foods). They will be being able to allow customer to use the website to see what they store has before they get there and see what sales that are going on at that particular time. Also, they are able to keep up with the inventory easier then taking it down on paper when
She can continue to offer specialty items, and by becoming more of a technological and current business she will earn the respect of her customers and her competitors. Kathy’s vision is “Kudler Fine Foods will be the premiere gourmet grocery store for those savvy shoppers who are searching for the finest meats, produce, cheeses and wine,” and by making some changes she can achieve this vision faster than she ever thought possible. Many entrepreneurs do not want to give up any “power” to others and relinquish some of the duties that she has handled on her own, but the rewards will be tremendous. The best way a business owner can increase and improve themselves and their business is by acknowledging that they do not know everything and only by trusting the right people can the business succeed to the level Kathy
The purpose of this paper is to show how important market research is for a company. The company to be used for the paper is Kudlers Fine Foods. Kudlers Fine Foods was established in 1998 by founder Kathy Kudler. Kathy established the company because she was tired of running from grocery store to grocery store to find the gourmet products and wines that she wanted. She decided that if she were running from store to store maybe other people were too.
First, offering to purchase on the website will gain more attention from customers because of the convenience of time. Time plays a huge role in customer’s experience, for that reason customers will gain the easy of buying products online at Kudler Fine Foods. Additionally, KFF can advertise the unique products and services offered added to having customers enjoy the benefit of shopping online. For instance, coupons, weekly specials, gift cards are some of the incentives that the website can offer to attract more customers’ trough the website and increase revenue. In conclusion, Kudler Fine Foods needs an effective management team to operate successfully at their best ability by allowing them to implement their knowledge and skills to improve productivity around the business.
Entrepreneurs work on their business rather than in their business (McGuckin, 2005). Kathy needs to be an entrepreneur and lead the business rather than operate in it. Stakeholder Perspectives Kudler Fine Foods has many stakeholder interests and values to consider in any changes that are implemented in order to remain successful. These different stakeholders include customers, employees, vendors and Kathy Kudler and are outlined in Table 2. Kathy would like to build the company up to a point so that in the next few years she’s able to retire (Kudler strategic plan, 2003).
FJR has discussed the research with management and highly recommends that they do not open any new locations until further research has been done in other areas. It is very expensive and time consuming opening new locations and Kudler does not have the financial means to do so just yet. What Kudler Fine Foods needs to focus their attention on is other competitor in the market. They can offer coupons or special promotions towards maybe the first of the month which will attract consumers into purchasing more products because most consumers get paid at that time. Kudler will also advertise to the Asian community by having advertisements in their language.
The consumers will benefit by obtaining the quality goods Kudler provides as well as customized promotions based on personal shopping patterns. Tracking the shopping patterns of the customers will help develop a marketing strategy for Kudler. This strategy will allow Kudler to offer certain products at times when an increase in demand has been determined by shopping trends. Kudler will also benefit from this program with an increase in revenue and a more stream lined business process. This program will keep track of individual customers purchasing behaviors, which will allow Kudler to know how much of a certain product to stock.
As analyzed below there are some cons to be taken into consideration for the Kudler Foods photography project. * Loss of control- While Kudler will be involved through the entirety of the project, if outsourced, their ideas will be left in the hands of the photographer and they will not be involved in the intimate editing and proofing process. * Cost of services- Kudler will need to decide the cost efficiency of outsourcing, it may be more cost effective to set up in house. * Possible loss of future jobs – Kudler could expand their business to include a marketing and design department. By outsourcing they will allow job openings and expansion to
Kudler Problem Statement The porpose of this problem statement is to analyze and understand certain areas of concern at Kudler Fine Foods. By doing so will give the management the oportuntity to recognize and evaluate these area of concerns to put together a resolution end statement to improve the overall effectiveness of Kudler Fine Foods. Kudler Fine Foods was established by Kathy Kudler in San Diego, CA back in 1998. Kathy had a vision of establishing a high-end grocery store where there was a limited amount of direct competition. As the first store immediately became a revenue success Kathy quickly realized that she needed to expand her business to meet the demands and decided to open up a second store in Del Mar, CA.
Quality products of customer complaints, shipping receipts, notify independent inspections, and a note that the restrooms are out of order. Holiday sales from the company head quarters will help the bottom line profit margin sale’s, and also there are two catalogs, five catalogs, and advertisements from several vendors that should be delegated out. I do believe there is going to be a holiday sale very soon and we also need to delegate an employee that is able to handle the task at hand. As these jobs are the type of jobs that should be delegated out to the assistant manager, salesclerk, or shift manager. The supervisor needs to follow up on the task to make sure they are done correctly and in a timely mannor this is also accepted by the