Kudler Fine Foods Market Research Paper

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Kudler Fine Foods Market Research Paper MKT/421 Kudler Fine Foods a cosmopolitan specialty food store located in the metropolitan area of San Diego, California established in 1998 by a former Marketing Vice President. This store is known for offering its customers superior grade and quality products from around the world. Products such as wines and spirits, baked goods, meats and seafood, cheese and dairy, condiments and packaged food, and an extensive produce department. The stores mission is to offer the best of product available along with the highest customer service a customer can wish for, base on knowledge and experience (Apollo Group, 2011). This store has made a name for itself in the area, breaking even within six months of opening.…show more content…
Adding products to certain stores to reflect the geographic, demographic, behavioral segmentation market target in that specific area along with its regular items that can be found in each of its stores. Kudler Fine Foods stores reading material mentions they carry Asian products. Additional market research will illustrate to the company that along with Asian products consumers are also looking for products from across the world as North America is home to many nationalities. Such activities brought about through the results of marketing research will assist Kudler Fine Foods to build and maintain the company's relationship with the customers and how much the customer values the store and the product and services it renders. This is beneficial to the company, its shareholder, and society. Today's consumers are thrifty and also health conscious shoppers, so a store like Kudler Fines Foods in most metropolitan cities will be beneficial to both the store and its customers. Performing market research Kudler Fine Foods will discover that consumers are in need of the products and quality of service that the company offers in its three existing stores (Kerin, Hartley, Berkowitz, & Rudelius,…show more content…
Competitive intelligence is the ethical and legal acquirement of information, which further influences a company on efficiently attaining its goals. This includes knowing and understanding the competition, the strategies the competition uses to reel in the consumers, so as to create a better strategy, and assessment of internal issues. The importance of competitive intelligence and analysis in Kudler Fine Foods marketing strategy will aid in the company perceiving threats by prospective competitors exemplifying necessary adjustments pertaining to the threats. Competitive intelligence will allow Kudler Fine Foods the advantage of minimizing its surprises while augmenting the reaction time to respond to threats from the competition, along with the opportunity to obtain new opportunities and ideas. Another asset of Kudler Fine Foods using competitive intelligence is presenting the store with the opportunity to have the store brand name and product available worldwide (Kerin, Hartley, Berkowitz, & Rudelius,

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