Kudler Essay

4330 WordsFeb 5, 201318 Pages
Kudler Fine Foods Product Launch Plan Kudler Fine Foods Product Launch Plan Kudler Fine Foods provides gourmet fare to the San Diego area of California. After realizing continuous revenue increases since 1998, expansion efforts to Mexico and Spain include a new product line offering of gourmet flavored vinegars. Initial market research and competition research provided information that these areas were ignored in the gourmet food market. A wide range of market research determines success or failure when entering an unexplored market with a new product. For example, choosing the appropriate target market and communications mix when entering the gourmet market of these countries is vital to success. Pricing of the new products requires additional research regarding distribution and product launch expenses as detailed in the financial budget and unit forecasts. Finally, public relations efforts before the store grand openings require planning and implementation of the appropriate budget and event efforts. Continuing all of these efforts during the life span of the company provides Kudler Fine Foods a leading position in the gourmet food industry of Mexico and Spain. Product Description Kudler Fine Foods offers a variety of gourmet food products within the meat, cheese, produce, and bakery categories. An area that requires development specifically in the expansion efforts of the Mexican and Spanish markets is offering other gourmet ingredients used in cooking and serving these food items. Kudler’s marketing overview indicates the use of gourmet websites and magazines to create ideas for new products. Research on igourmet.com (2011) revealed that flavored vinegars offer a variety of options beneficial for

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