Kudler Essay

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The mission for Kudler Fine Foods is to provide its community with the finest selection of wines and fine food. This paper will justify the importance of marketing research for Kudlers marketing strategy to meets its promise and deliver the finest products available. It will also identify three areas where additional market research is needed [The passive voice is a form of "be" (is) and a participle (needed). Over-use of the passive voice can make paragraphs officious and tedious to read. Prefer the active voice. For example, passive voice = The paper was completed on time. Active voice = the student completed the paper on time. See Center for Writing Excellence > Tutorials & Guides > Grammar & Writing Guides > Active & passive voice] to improve sales. Last this paper will analyze [Doctoral-level comment (but recommended for any collegiate writer)--Avoid anthropomorphisms (attributing human characteristics to nonhuman or inanimate objects). Consider that no paper can "analyze."] the importance of competitive intelligence and analysis in regards [Use "regard" ("regards" are feelings of affection)] to the Kudler marketing strategy. Kudler Fine Foods has a mission to provide consumers with the finest selection of foods and wines from around the world. Kudler is known for shopping the world to provide these products and prides itself on the selection of foods it offers. Kudler marketing strategy is to separate itself form other grocery outlets by offering the finest selection of foods from around the world. Market research is a system of gathering information, recording all [Writing suggestion: "All" or "all of" used as an intensifier very often can be removed with no loss of meaning] the findings and then [consider removing "then"] analyzing the data. The intended goal is to find out ["find out" is a "phrasal verb," two words that together mean something

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