Kudler Essay

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Running head: MARKETING AT KUDLER FINE FOODS Marketing Opportunities at Kudler Fine Foods Eugene Jackson University of Phoenix Managing the Business Enterprise MMPBL 502 Dr. Edwin Cierpial January 26, 2007 Week #4 Marketing Opportunities at Kudler Fine Foods Marketing Opportunities at Kudler Fine Foods The National Football League (NFL) Super Bowl Championship game will be played in Miami, Florida on February 4, 2007. For some companies, this will be an opportunity to market their products through the use of commercials. Super Bowl commercials have become an influential marketing tool for many companies such as Cocoa Cola, Budweiser, and Nissan. “Business people and casual fans are more concerned about the advertising frenzy associated with the Super Bowl- that is, which companies have commercials airing during the game and how much are they paying to do so” (La Monica, 2007). Companies spend millions of dollars to market their product and/or service during the Super Bowl. “The American Marketing Association, represent ting marketing professional, states that marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stockholders” (Kerin, Hartley, Berkowitz, and Rudelius, (2006). This paper will (1) assess the relative value of the three pieces of market research of Kudler, (2) explain the components of the marketing mix for Kudler’s new catering service, (3) explain how Kudler should determine the products it wants to offer, (4) explain how Kudler should determine what the pricing should be relative to other catering companies, (5) explain what the term place means in terms of a catering service, (6) explain how Kudler might go about promoting the catering

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