Kudler Essay

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Kudler’s Fine Food Marketing Analysis2IntroductionKudler Fine Foods is committed to providing customers with the finest selection of thevery best foods and wines so that your culinary visions can come true.Kathy's Kudler started in 1998 with the opening of the La Jolla store. Her concept was animmediate success and in two years Kudler's expanded with the opening of the Del Mar location. Her latest store opened in Encinitas in 2003Kathy Kudler gourment food shop vision was to create one store that would stock a wideselection of the freshest ingredients as well as all of the tools a gourmet cook could ever want. Kathy was certain that combining the convenience of one-stop shopping withreasonable prices would be a recipe for success and this success was achieved. This paper will focus on the marketing strategy of Kudler’s Fine food.Marketing objectivesKudler Fine Foods has experienced significant growth and is now focused on expandingthe services, improving the efficiency of its operations and increasing the consumer purchase cycle as a means to increasing the loyalty and profitability of its consumers.Strategic Objective: Increase Loyalty and Profitability of ConsumersOne of the marketing strategy implemented by Kudler to increase revunue is offering parties in the store to show customers how to prepare specialty foods. This motivatedconsumers to be trained by world-renowned chefs, local celebrities, other food experts, andeven Kathy Kudler herself, and to be invited to exclusive, upscale events. The anticipatedoutcomes will be to increase the customer purchase rate of high margin food and beverageitems and to get consumer to make an evening at Kudler Fine Foods part of their social Kudler’s Fine Food Marketing Analysis3network. “This increased time in the store will increase the overall revenue per visit andincrease the frequency of visits to the store. Consumers

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