Kudler Essay

308 WordsFeb 3, 20122 Pages
Write a 1,050- to 1,400-word paper in which you justify the importance of marketing research in developing Kudler Fine Foods’ marketing strategy and tactics. Include the following: Identify the areas where additional market research is needed. Analyze the importance of competitive intelligence and analysis regarding the development of Kudler Fine Foods’ marketing strategy and tactics. * * Kudler Fine Food’s (KFF) is a retail store that sells upscale produce, wine, cheese, dairy, meat, seafood, condiments, packaged foods, and they also have a bakery. KFF was started back in 1998 by Kathy Kudler; her vision was for a single store to have everything that a gourmet chef would need and want, but also offering it at an affordable price. Kathy Kudler has three 8000 square foot stores that are located in La Jolla, CA; Del Mar, CA; and Encinitas, CA. There are many different subjects that will be addressed throughout this paper as well as offering some suggestions and they are as follows: the importance of marketing research in developing Kudler Fine Foods’ marketing strategy and tactics, identifying the areas where additional market research is needed, as well as analyzing the importance of competitive intelligence and analysis regarding the development of Kudler Fine Food’s marketing strategy and tactics. * Kudler Fine Food’s marketing strategy portrays to all potential clientele that they sell high quality products that will fit people on any budget. Also, some of their tactics would include Kudler Fine Food’s revealing to their customers that they have traveled the world and know what the best type of wines, cheese, meat, seafood, etc., and they only offer those top end quality products to their customers. * Although Kudler Fine Food’s marketing strategy, tactics, and research are moderately effective, and there is room for improvement. The

More about Kudler Essay

Open Document