Gourmet cupcakes have been booming in the market, we might as well call them the All-American sugary treat. This dessert became a cultural and economic phenomenon over the last decade. There are some special characteristics to why the gourmet cupcake market would be considered a monopolistic competition. The problem firms are dealing with now is so many people are joining the market that different firms are cannibalizing each other and they need a way to keep an increase on its profits. It seems this idea is so trendy that everyone wants to get their hands in the batter.
Slashing prices as they have over the many years lures in consumers to bring in more sales. Wal-Mart’s rapid growth strategy is aggressive as well. In 2003, 425 stores were added. Then, consumers demanded Super Centers so Wal-Mart supplied 4,000 globally. This leader began its massive international expansion of stores from “2,181 in 2006 to 2,757 in 2007 and 3,121 in 2008.
Krispy Kreme Doughnuts, Inc. Krispy Kreme Doughnuts began as a single doughnut shop in Winston Salem, North Carolina in 1937. By the start of the new millennium, Krispy Kreme was not only able to boast iconic status but nearly had a cult-like following. Less than a year after its initial public offering in April 2000, Krispy Kreme shares were selling for 62 times earnings. As it had a tremendous increase in bottom line and brand recognition, it formulated an aggressive strategy to expand. Its shops tripled from 2000 to 2004, with 427 stores in 45 states and four foreign countries.
He is the person that took the company into initial public offering (IPO) in April 2000 and made it the largest IPO during that time. As the result, the company launched a strategy to expand the number of stores from 144 to 500 and planned to grow internationally, mainly in Canada, United Kingdom, Mexico and Australia. In term of business operation, Krispy Kreme has five major sources of revenue, such as sales of the glazed doughnut, “doughnut theater” and factory store sales, grocery stores and convenience stores sales, franchise royalties and fees and sales of doughnut mixes and doughnut making equipment to franchisees. The performance of Krispy Kreme Doughnut after the year of initial public offering until the next four years was good and optimistic. However, in May 7, 2004, the company started to fell into trouble after the company announced that expected earnings will be 10% lower than anticipated by claiming that the low carbohydrate impact, huge amount charged due to divestiture of Montana Mills and also close of its new Hot Doughnut
The income statement’s total revenues doubled in two years due to their unusual growth. The problem to behind income statement and balance sheets stems from their company owned and franchised factories; instead of selling the donuts, the company sold machinery to make their products. The goodwill and required franchise rights doubled each year until 2004 which raised questions and concerns as to whether Krispy Kreme improperly implemented accounting treatments. Compared to the industry, Krispy Kreme was apparently a very high performing company, but we questioned the performance data. First problem we encountered were the current and quick ratios were unusually high due to the amount of cash, receivables and short term investments that Krispy Kreme held.
By that time Krispy Kreme had 357 stores in 45 states, Canada, U.K, Australia and Mexico. Customers were simply in love with Krispy Kreme’s light, warm, melt- in-your mouth doughnuts. As a matter of fact customer liked it so much that in the past 4 years Krispy Kreme’s sales reached up to 7.5 million doughnuts a day. Every time Krispy Kreme opened a new store people would go crazy and stand in line forever to get their fresh doughnuts. When the Krispy Kreme in Rochester, New York opened in 2000, more than 100 people were in line before 5 A.M, even though it was snowing heavily.
Running head: Dollar General 1 Dollar General Columbia College RUNNING HEAD: Dollar General 2 Dollar General Dollar General is the leader when it comes to discount dollar stores with an annual profit of more than $12.73 billion a year. The major competition in the dollar discount stores for Dollar General in order are Family Dollar and the Dollar Tree. Another key player in discount stores is Walmart, although not a dollar discount store Walmart dominates all markets with $419.24 billion in revenue. 2011 brought on a year of expansion for Dollar General with plans to open up 650 new stores and remodel another 550 creating 6.000 new jobs in additional employees. Dollar General in owned by Koldberg Kravis Roberts & Co. L.P (KKR) who own more than 79% of all shares in Dollar General.
The introduction of Haagen-Dazs in the UK-helped by world-beating Mars count line extensions (Mars, Bounty, Galaxy, Milky, Milky Way and Snickers) into the ice-cream market in 1988 – had increased the profile of luxury ice-cream in the UK and Europe, making it the fastest-growing sector of the ice-cream market . Moreover, taking the U.S as an example, the prospects for Haagen-Dazs look good. In 1991, luxury ice-creams had taken a 47.6% share of the U.S market (as against around 16% in the UK in 1991, up from 5%in 1988), with standards and economy ice-cream accounting for 38.1% and 14.3%, respectively. Thus, Haagen-Dazs could expect many Europeans to upgrade into the luxury ice-cream market. According to experts, the brand value of Haagen-Dazs had risen steeply, from $ 250 million in 1988 to $782 million in 1993.
With this step, McDonald's began to generate real income, and the company took off. Kroc then introduced national advertising programs to support the rapidly proliferating franchises, and when it appeared that growth in the company's home territory was slowing in the early 1970s, he started an energetic and successful push to make McDonald's a global presence. Throughout the
Their business strategy focuses on revenue from their on-premise sales, off-premise sales, manufacturing and distribution, and franchise royalties and fees. Almost 60% of the sales at Krispy Kreme were attributed to the glazed doughnut. After doing well, Krispy Kreme decided to expand; they increased the number of stores by 500. They did so at the cost of product development and quickly lost their competitive advantage. In 2004, the SEC launched an investigation into the company’s accounting practices.