Krispe Kreme Case Study

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Krispy Kreme Doughnuts (KKD) From Exhibit 1 we can see an increase in total revenues, net income and EPS from 2000 to 2004. From Exhibit 2 we can see there is a huge increase in interest payment for last two years because the growth of long term liabilities and revolving line of credit. Also both property and equipment and reacquired franchise rights increase. Exhibit 3 shows that both company owned and franchised stores had huge increase in five years. It is a growth company but not consistently. First, from Exhibit 4 we can see that analysts highly recommend buying at the beginning, but the percentage decrease sharply from 2004. Second, from Exhibit 5 we can see that the EPS increasing constantly from $ 0.38 to $ 1.00, but after that it start decreasing. Last, from the Exhibit 6, from Apr-01 to Aug-03, when the S&P 500 composite index decreasing the stock price of Krispy Kreme increasing as a whole. It grew faster than the overall market. However, when the indexes of S&P500 start increasing, its stock price decreases dramatically. From Exhibit 7 we can see that the KKD is operating better year by year. First, the ROA keep increase, although it fell from 10.33% to 8.16% in 2003, it still around 8%. That means every year the KKD has earnings from each dollar invested in. Second, the ROE is on an average of around 12% every year, it is very steady and that means the KKD has generated a very steady profit to the investment by its shareholders. Moreover, the operating profit margin is good because it keep increasing every year. And from the income statement we can tell that is because revenue growth every year. Last, the net profit margin also increases every year. Both ROA and ROE reached the highest level in 2002. From Exhibit 8 we can see that KKD’s sale is not big compared with other quick-service restaurants. But I think this ratio is not useful

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