Kraft Sugar Rush

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#1.) How would you describe the personal leadership style of Irene Rosenfeld? I would describe Irene Rosenfeld’ personal leadership, the process by which an individual exerts influence over other people and inspires, motivate, and directs their activities to help achieve group or organizational goals (Jones , 463), style as having an aim more towards accomplishing whatever goal is at hand verse a concern with developing good relationships with subordinates. According to our class book this type of personal leadership would make Irene Rosenfeld a task-oriented leader, which is a leader whose primary concern is to ensure that subordinates perform at a high level (474), including herself as one of the subordinates at times. An example of how Rosenfeld performs at a high level would be when she wanted others to agree with her ideas, “When she is trying to persuade you of something, she will be relentless in coming back with facts and showing you she has support of other people” (Berfield, 1). As Rosenfeld moved up in the ranks of Kraft she had developed a reputation for being a boss that was tough and insistent (2), which I believe is an example of how is not a relationship oriented leader but a task-oriented leader. #2.) What are Rosenfeld’s sources of power? In the marketing aspect of this article it seems that Rosenfeld has the expert power, power that is based on the special knowledge, skills, and expertise that a leader possesses (468). It also seems that Rosenfeld has the power to sell and buy different products that Kraft can use which is a legitimate power, the authority that a manager has by virtue of his or her position in an organization’s hierarchy (466), but she is taking the time to make sure the changes that she wants to make is ok with everyone involved, which has so far in the article proven to be a hard task to accomplish. #3.) What

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