Korean Wave Essay

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People’s Attitudes towards Korean Cosmetics in Thailand Korean Wave What is the Korean Wave? In recent years, there has been an influx of Korean popular culture throughout the world. It began from a small part of East Asia and has been spread out to the world, including East Asia, Southeast Asia, Europe, and the Americas. Korean popular culture products, also known as the “Korean Wave” (Hallyu in Korean) ranges from television dramas, movies, popular music (K-pop), dance (B-boys), and to a lesser extent video games, food, fashion, tourism, and language (Hangul). The term Korean Wave was coined by the Chinese press (Hanliu in Chinese) a little more than a decade ago to refer to the popularity of Korean pop culture in China. The popular idol group H.O.T.’s concert held in Beijing gave the chance for Chinese press to coin the word: “The boom started with the export of Korean television dramas (mini-series) to China in the late 1990s. Since then, South Korea has emerged as a new center for the production of transnational pop culture, exporting a range of cultural products to neighboring Asian countries. More recently, Korean pop culture has begun spreading from its comfort zone in Asia to more global audiences in the Middle East, Africa, Europe, and the Americas.” (The Korean Wave, 2011: p. 11) The Korean Wave in Cultural and Historical Perspective The basic foundation of the Korean Wave originates from Korean’s cultural characteristics that have a strong affinity for music and dance. From the earliest days of Korean history, Korean people have had a love for music and dance. Whether working in the field or celebrating a fall harvest, Koreans people sang and danced to their traditional tunes. Famed Movie Director Lee Jang Ho (2011) affirms that “When I think about the Korean Wave, I realize that we are aware that Korean people are good at music and dance.”

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