Korean Wave Essay

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Korean Wave : Koean Wave will become the most coveted in the global market in 5 years. Introduction Over the past decade, Korean popular culture has spread infectiously throughout the world, beginning in East Asia in the 1990s and continuing more recently in the United States, Latin America, the Middle East, and Europe. The term, “Korean wave,” has been used to describe this rising popularity of Korean popular culture. The Korean wave exploded in the media across the world generating a ripple effect. The Korean government took full advantage of this national phenomenon and began aiding Korean media industries in exporting Korean pop culture. This global expansion has contributed to enhancing South Korea’s national image and its economy and has been seen as a tool for public diplomacy. This research paper analyzed the Korean wave and its implications for cultural influence on neighboring countries. Also, this study explored how Korean wave has achieved the most coveted culture as well as sustained growth in the global market. The ‘Korean Wave’ began in the late 1990s when Korean pop bands and talents became popular among teenagers in Japan, China and Taiwan, their popularity later spreading to Southeast Asia and the Pacific. The blend of(often surgically enhanced) good looks and presentation, slick dance tunes and the lack of profanity and sex as befitting Confucian mor als have often been cited as the reasons for Korean pop stars’ wide appeal across Asia. Films, television series and games followed the pop bands and talents and also did extremely well abroad, appealing to a much wider audience for more or less the same reasons, though the latter may also owe their success to more general pop culture-related factors such as the level and effective application of technology and the
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