Koori Mail Website Analysis

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Koori Mail Koori Mail is the successful newspaper of Australian Indigenous people. It has been started since 1991 and jointly owned by five small aboriginal organizations in Bundjalung country, New South Wales. Koori mail is publishing every fortnightly. It is now become the national publication of Australians aboriginal people. The website address of koori mail is http://www.koorimail.com. The website of koori mail is well organised and colourful. It contains many news, events and many information as well. This easy will illuminate more details about purpose of koori mail, audience of koori mail and also focus on locker and kaczmarek’s PAIBOC principles which standard for purpose, audience, information, benefits, objections and context.…show more content…
According to Saxton (2004) Australian aboriginal people are culturally and linguistically divers. Historically, they are consider the main inhabit of Australia. Aboriginal people were started living on mainland Australia including Tasmania, New South Wales, northern territory and Queensland. In the late 18th century, about one million aboriginal and Torres Strait Islander people lived in Australia. A study has done by Daes (1996) states that Australia indigenous people had spoken by more than 250 languages. Most of them were come from many European countries. Many of languages already have extinct. Now a day, about fifteen languages still being spoken by Australian aboriginal but English is become now main language among them. In addition, aboriginal and Torres Strait Islander people are living in main cities, regional, remote, and very remote area. However, According to the Australian bureau of statistics (2001), estimated that about 4,58,250 people are indigenous. This amount is 204% within total population of Australia. 90% of them are recognised as aboriginal, 6% are identified them as Torres Strait Islander and rest of the them which is 4% being of dual aboriginal. In 2006, Australian bureau of statistics indicates that 407,00 people announced they were aboriginal and 17,811 respondents declared they were both aboriginal and…show more content…
This website also fulfils need of its audience. For this reason koori mail has become the voice of indigenous people. A lot of people are reading the koori mail website. About 123,000 people reading koori mail fortnightly. About 9451 copies sold fortnightly. This sort of data proves that koori mail has attained its audience needs and wants. Website colour, layout photo, diagram and language are different than other newspaper and news website. Koori mail uses colour to grab its many diversifies audience. Koori mail not only grabs the elderly people but get attention many young audiences as well. It uses both communication media, electronic and print media. For this reason it is very successful. Putting breaking news words which is written in big font that grab the attention of audience. The combination of the colour is very attractive with the combination of red, black, off white and white colour. The web site has maintained very good variation of the language that maintained the Australian aboriginal

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