Kodak Management Strategies

485 Words2 Pages
Kodak is a Public Company Objectives: Company’s objectives are to enhance their capability to develop product systems that enable environmentally sustainable growth, profit maximization and wealth maximization. Management strategies: Kodak had maintained a policy of treating its employees fairly and with respect earning the nickname of “Great Yellow Father”. George Eastman believes that an organization’s prosperity was not necessarily due to its technological achievements, but more to its workers goodwill and loyalty. As a result, company benefits were well above average, morale had always remained high, and employees never felt the need to unionize. Porter’s five forces model- is a framework to analyze level of competition within an industry and strategy development. It draws upon industrial organization (IO) economics to derive five forces that determine the competitive intensity and therefore attractiveness of an Industry. Attractiveness in this context refers to the overall industry profitability. An "unattractive" industry is one in which the combination of these five forces acts to drive down overall profitability. A very unattractive industry would be one approaching "pure competition", in which available profits for all firms are driven to normal profit. The company’s strategy was based on four main principles namely focus on customers, internal distribution, mass production, and extensive advertising. Strengths: 1. High brand awareness and recognition 2. Worldwide distribution presence 3. Cash rich 4. Strong control in finishing process 5. Expert in chemistry industry 6. Market leader in firm business 7. International presence 8. Diversified portfolio 9. Strong R&D Weakness: 1. Growth without clear strategic direction 2. Disadvantage cost structure in core business 3. Information system group experiencing huge loss over the year

More about Kodak Management Strategies

Open Document