Kodak Case Studies

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Problem statement: From the case study given, it was best summarized the below following points to ponder in regards of the problem statement: 1) Slow reaction to the changes in customer needs, trends and the buying patterns- industrial and commercial sectors, failed to capitalize in digital- camera technologies. It the early days of Kodak product developments, it was best to categorized Kodak as the pioneers of photographic devices, which requires the usage of films and manually developed at Kodak’s kiosk. However, in later century, the development of digital-based technologies took place and consumer’s preference had also evolved from conventional photographic method to digital based. This trend however had massively being neglected by Kodak management team, on the basis on maintaining the core business strategies (imaging and technical technologies) in Kodak. Thus, such slow reaction to evolved as to cater the current preferences of consumer had lead the failure of Kodak as to capitalized much larger market share in digital-based technologies in personalized cameras. 2) Stiff competition from Fuji and Agfa, rivalry producers like Sony and Nikon kept innovated with advance digitalized technologies such as face and smile detection and in camera red-eye fixed features installed in their digital-cameras. Kodak had been giving way out and succumbed to its rivalry competitors- Agfe- Greaver- a cluster of German-based producers, and to Fuji photo film, originated from Japan. Due to the high level of innovation programme by these two main competitors, Kodak had become much of a follower instead of the pack leader in introducing new ideas, innovated products in the market, which eventually lead to the dismissals of brand association of Kodak, in the perspective of consumers. Even more add insult to the situation; Kodak had to stop the

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