Kodak Essay

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Essentials of Strategic Management, 3rd Edition Chapter 1 The Strategy-Making Process Name: __________________________ Date: _____________ 1. T F A strategy can be defined as a set of related actions that managers take to increase their company's performance relative to rivals. ANS: True PTS: 1 REF: 2 NAT: AACSB Analytic | AACSB Strategy 2. T F If a company's strategy does result in superior performance, it is said to have a competitive advantage. ANS: True PTS: 1 REF: 2 NAT: AACSB Analytic | AACSB Strategy 3. T F Superior performance is typically thought of in terms of one company's profitability relative to that of other companies in the same or a similar kind of business or industry. ANS: True PTS: 1 REF: 2 NAT: AACSB Analytic | AACSB Strategy 4. T F The more efficient a company is, the higher are its profitability and return on invested capital. ANS: True PTS: 1 REF: 2 NAT: AACSB Analytic | AACSB Strategy 5. T F Capital means the sum of money invested in the company, that is, stockholders' equity plus debt owed to creditors. ANS: True PTS: 1 REF: 2 NAT: AACSB Analytic | AACSB Strategy 6. T F A company is said to have a competitive advantage over its rivals when its profitability is greater than the average profitability for all firms in its industry. ANS: True PTS: 1 REF: 4 NAT: AACSB Analytic | AACSB Strategy 7. T F A company is said to have a sustained competitive advantage when it is able to maintain above-average profitability for at least two quarters. ANS: False

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