It will not only vacuum all floor types, but can polish hardwood, tile, vinyl and laminate. Because of its effectiveness and larger variety of features, the XG Void will give our consumers the means to improve the quality and convenience of their household chores. Consumer Product Classification The XG Void is considered a “shopping good” category of the three-way consumer classification system. This product is not purchased as frequently as a convenience good and is considered a high risk purchase. Because our product is a high risk purchase, our target consumers will want to conduct research comparing the competitions prices, features and quality to our product before they make the decision to purchase.
Kochman, Reidt & Haigh, Inc. Case Study Fact Pattern Kochman, Reidt, & Haigh, Inc. (KR+H) is a small company that designs, fabricates, and installs high quality cabinetry. The company was formed in 1991 after the merger of Kochman Woodworking, Inc., and Reidt & Haigh, Inc. The primary market (90%) for KR+H is new homes and remodels in New England. The remaining 10% of their work is commercial projects. The primary customers of KR+H cabinetry are those who want to optimize the amount of useable space in their homes that stock cabinets cannot provide.
According to a statement from the case study, Industry observer Lior Arussy calls Nordstrom’s business strategy “greed through love.” Nordstrom’s shares the same characteristics as Neiman Marcus, Bloomingdale’s, Macy’s, Saks Fifth Avenue and Lord and Taylor’s. While the price might be high to shop for clothes and home decorations at these stores, most designer brands prove to be of better quality, uniqueness, and durability. 2. How would you describe Nordstrom’s level of service on the continuum from full service to self-service? Why?
PCGlobal decided that only a top of the line computer would do for this target group. The highest performance power, best network linking connection available, best engineering software and a bigger monitor. Throughout the simulation, PCGlobal constantly ensured that the technology was constantly upgraded to keep the Mercedes group engaged in the product and purchasing it. The Workhouse group wanted a PC that was easy to use, had an affordable price, office applications, service and support, network connections, and was fun for the consumer to use. For the Workhouse target group price was the main concern.
The weakness of Kudler Fine Foods is that an IPO (Initial Public Offering) has many inherent and potential weaknesses that must be examined prior to selection as a means for expansion. An IPO is the first sale of stock by a company. There are many advantages and disadvantages for the Kudler Fine Foods to go public through the IPO. The advantages include generating more capital needed to expand their three locations The IPOs are very expensive undertaking, and a large portion of any capital acquired will be lost to this cost. Because the company must produce all financial information to the SEC many businesses find it to be very stressful and time consuming which takes time and money away from a company that is thriving like Kudler Fine Foods.
Although the Sarbanes-Oxley Act was passed by Congress for positive reasons, there are many disadvantages that come along with it. A major issue is the cost of regulation, especially for smaller companies. Expanding internal controls delay the timeliness of financial statements by adding processing time to accounting functions. To follow the SOX, companies would need to separate duties, causing an increase in personnel. The SOX also calls for additional audits which increase business costs.
To: Ellen Bright, CEO of Transworld Auto Parts (TAP) From: Guanghui Han Re: Assessment of TAP situation Date: Aug 5, 2012 Transworld Auto Parts (TAP) is a subsidiary of a U.S. diversified manufacturing company. The company is struggling lose money, uncertain if divest or close the TAP and also struggling with new markets primarily in Asia. Ellen Bright cannot decide how each of the two divisions are actually performing using these strategy map and balanced scorecard. In this memo, I would like to offer my opinion and improve the process. Situation Analysis Five Force: The force of Supplier is powerful, they sell raw materials at a high price to capture some of the industry's profits.
Their funds were being cut drastically while at around the same time of these budget cuts a huge scientific discovery took place which would make huge news. Their problem was that would need to have more money in order to further their research and perhaps elaborate on the discovery that they had made. With a huge budget cut that would not be possible. BNL needed to be able to announce their huge discovery to the public without the appearance of this
• We work hard to achieve quality at affordable prices for our customers through optimizing our entire value chain, by building long-term supplier relationships, investing in highly automated production and producing large volumes. Our vision also goes beyond home furnishing. We want to create a better every day for all people impacted by our business. The company that was chosen to be researched is IKEA. IKEA is a well-known furniture retailer.
The penetration price strategy also favors Wal-Mart’s business approach of low costs products and services. Wal-Mart customers’ expectations are quality products and services at a price that is marginally lower than the competition. The penetration strategy can significantly increase the lifetime value of customers, because they are “hooked” with the outstanding initial service offering. This approach also provides Wal-Mart with the additional business to remain in the maturity phase of the product life