There should also be increases in both promotion and advertising. In our analysis, we saw that it is more cost effective to not advertise and focus solely on promotion. However, if Kingsford Charcoal uses advertising, it will also lure new customers away from gas grilling and improve the overall industry for charcoal grilling, increasing the long-term value of the industry. The target market that Kingsford Charcoal is focused on is young and large families with high income. These account for approximately 80% of their total sales.
This way they will be able to gather all the money they need in order to expand the company. By expanding the company they will be able to have the opportunity to reach out for more potential customers. Leading the company to an economic success, Kudler as well could consider the possibility of acquiring another organization in the same industry. The opportunities the company will face taking this decision might as well increase their monetary income in a good way. Having at their side another company advertising and selling their products will provide the opportunity to expand their market.
Economic costs of inflation- Inflations economic costs would include damage to competitiveness as high inflation could cause spiralling price multiplier effect; as prices go up workers would demand higher wages so increasing business costs and another round of price rises to maintain business profits- making exports for expensive, thus reducing the demand for them causing a decrease and AD domestically. Additionally this may lead to unemployment as more costs to the firm i.e. menu costs. Change in inflation could also cause uncertainty to consumers/businesses to spend and invest as they don’t know what the future holds, this can decrease confidence in the market and potentially, in the longer term, cause and reduction in AD. Economic costs of deflation- deflation has proved to have several economic costs, the main cost is that it encourages differed expenditure where people’s expectations change and they delay spending in the hope of getting a better deal.
These options are going public through an IPO (or initial public offering), acquiring another company in the same industry, or merging with another company. In order to determine this strategy this group must examine where Kudler Fine Foods stands on its own and which will benefit them the most. With the desire to expand, choosing to go IPO is desirable as it would raise capital to allow KFF to grow. This capital could be used for development, working capital, or to pay off debts. It would also increase the awareness of the company beyond the three locations which could exponentially expand the demand for the products and services of KFF, leading to online sales and more brick and mortar locations.
The weaknesses that Kudler may face would be the financial burden of going public. Sometimes expenses pile up just from seeking help from outsiders to protect the investments. The economy has fluctuated over the years; therefore the company needs to ensure they have contingency plans in place when business may not be as stable. There are ample opportunities that can come about from selecting an IPO. A company's debt-to-equity ratio will usually improve after going public, which tends to result in more favorable financing arrangements (2014, Going Public, para 1).
By consolidation and retention of the competition, Service Experts was able to capture market share in the HVAC service. Service Experts made a brilliant move on the behalf of obtaining contractors that they have groomed and set up for success. This drove the growth strategy for the company, acquire and conquer are strategies that are used all too often in business. It can be seen as a process of forward integration, but in a service based module, and not a manufacturing base sense. The growth strategy of capturing market share and growing revenue to increase business presence in the market was achieved for Service Experts.
Conclusion McBride Financial Services provides a require service for anyone that is in the market for a residence or recreational property. Using a marketing plan that targets professionals, retirees, and families will benefit the shareholders and employees of McBride Financial Services. To target families and retirees McBride Financial Services can use newspaper, television, and radio advertisements. Professionals can be targeted with the use of social media, Internet, or smart phone applications. The goal of a good marketing plan is to increase services, which increase profit of the firm.
Like other businesses our goal is to expand as well as build more customer awareness to increase its profits. Kudler wants to build a customer base that will be loyal to their stores. To do this it is important for Kudler to conduct the necessary research needed first to implement this change in the operations department. Especially, because we aim at a specific market with
• Increase B2C advertising, focussed on innovative solutions they may offer, like real-time traffic updates and information. • Distribution points worldwide will increase levels of aftercare and service, increasing sales through improved customer satisfaction as well. • Capitalise on green markets and the advantages satellite navigation can hold in these markets, especially the management of fleets. Fleets fitted with TomTom hardware may recover lost PND unit sales of the past. • Increased number of partnerships with companies like Renault, Toyota and AVIS will increase exposure to consumers and increase unit sales as well.
This is accomplished through more effective products, processes, services, technologies, or ideas that are readily available to markets, governments and society. Roberts (1988), defines innovation as the successful implementations and exploitation of a new idea or invention . Innovation is the main idea in shaping corporate life and helping companies to adopt various strategic options. It helps to reduce total cost of production, increase income avenues, and maintain efficient operating systems. Innovative businesses also benefit the economy: delivering added value; high quality jobs; successful business; better products and services for customers; and new, more environmentally friendly, processes.