Killing Us Softly 4 In “Killing Us Softly 4,” Jean Kilbourne argues that in our day and age female bodies are scrutinized, objectified, derided and just overall dehumanized by advertisements. Prior to watching the documentary I never had a particular opinion or view on the matter at hand, even though we’re subjected to an average of three thousand ads every day. Following the showing of “Killing Us Softly 4,” my eyes were opened to the countless ways women are truly are degraded in the advertisement
“Killing Us Softly 4” “Killing Us Softly 4,” is a documentary that explains the effect of femininity advertising. Jean Kilbourne is the creator of the renowned “Killing Us Softly4,” advertising image of women film series and the author of award winning books. Kilbourne is the internationally recognized for her innovative work on the image of women advertising and her critical studies of alcohol and tobacco advertising. Today’s new generation “Killing Us Softly 4,” is a challenge for students
influential than ever before. Ads are everywhere and sell more than products; they sell values, they sell images, they sell concepts of love and sexuality, they sell success, but the most important, they sell us who we are and who we should be. But what does advertising tell us about women? It tells us that the most important is how they look. First thing advertising do is to surround them with the image of ideal female beauty, and women from very young ages strive to achieve this look, and feel ashamed
Name: Course: Tutor: Date: What are some stereotypical stories that the media tells about men? The documentary “Killing Us softly 4”by Killbourne, introduces men as masculine. Killbourne portrays men as dominant, fearless and powerful individuals whose beauty never determines their society status. In this documentary, she continues to say that arguing that ads can affect men is wrong, and psychologically men are not affected by the mainstream media than women. A good example is when Killbourne
The money devoted to strictly advertising in the US went from $20 billion in 1979 to $180 billion in 1999 (Kilbourne, “Killing Us Softly 3.) These advertisements promote more than just the product they are selling, but also values, images, lifestyles, concepts of love and sexuality, romance, success and normalcy. The average American is exposed to 3,000 ads per day and spends 3 years of their life watching TV commercials (Kilbourne, “Killing Us Softly 3.) The incredible amount of time people spend
affected by ads as much as women because of the influence of the media. The mainstream media has always portrayed men as dominant, powerful, and fearless individuals whose beauty does not determine their status in society. In Kilbourne’s film, “Killing Us Softly 4”, she presents an ad for a hair product. The ad shows a naked woman whose face again is covered, with her hair covering her breasts and an accompanying paragraph written on the side explaining how a woman’s breasts can never be perfect. Kilbourne
21st century. There is still a lot of room for improvement to achieve gender equality. Many people in today’s society believe that advertisements are getting better at being gender conscious when presenting their ads, but in Jean Kilbourne’s Killing Us Softly 4 (2010), she expresses that advertisements are only getting worse. After watching the video and seeing her examples of today’s commercials, ads, and billboards, and doing my own research, I can without a doubt agree to her claim. Although I had
Killing Us Softly 4 After viewing Killing Me Softly 4 by Jean Kilbourne in my psy 101 I had numerous reactions to the film. When I first started viewing the film I began to think that Kilbourne was just another feminist lady preaching evils of society of women how are portrayed as sex objects in the advertising industry. However has the documentary progressed and Kilbourne talking and showing the images, I began to think that maybe Kilbourne had some excellent points. As film progressed I couldn’t
to each other on the color wheel? 2. Respond. Taking the elements above, how do they influence your response to this work of art? How does the artists direct you attention or focus? Critical Analysis. After viewing Jean Killbourne’s “Killing us Softly 4: Advertising’s Image of Women” c.2010. Can you find any subconscious manipulation in your advertisement? Are they selling something other than the product? How does the add manipulate the viewer, is the advertisement successful.
way you will never be successful because society wont accept you. Jean killbourne expresses he feelings about these magazines and ads in here video, “Killing Us Softly”. Killbourne talks about how magazines just encourage people that they must be beautiful and toned and skinny just because it is the only way society will accept them (Killing Us Softly). However, it is a good change to be told that you should portray a better body image for yourself, to live a healthier life, so you can be happy, not