Killing Us Softly 4

760 Words4 Pages
“Killing Us Softly 4” “Killing Us Softly 4,” is a documentary that explains the effect of femininity advertising. Jean Kilbourne is the creator of the renowned “Killing Us Softly4,” advertising image of women film series and the author of award winning books. Kilbourne is the internationally recognized for her innovative work on the image of women advertising and her critical studies of alcohol and tobacco advertising. Today’s new generation “Killing Us Softly 4,” is a challenge for students to take advertising seriously, and to think critically about popular culture and its relationship to eating disorders, sexism, and gender violence. In the late 1960’s, Jean Kilbourne began her investigation of the connection between advertising and several public health issues, including violence against women, eating disorders, and addictions. This has launched a movement to promote media literacy as a way to avert these problems. In the documentary being exposed to nearly 1500 ads on a daily basis, it is evident that all the ads are not being watched however they do manage to make it to the back of our heads. So even if we do not pay close attention to what the ad is saying, if the product that was being advertised comes in front of us we still manage to remember that we had seen the product advertisement earlier. Advertising and the whole media in general can basically run this entire world. Sounds a bit drastic, but I really believe that this statement is true because of the many horrible incidents that happen throughout the world today. Let’s take a further look at the main reason why ads are made, and the conclusion made is that when products don’t sell, ads are made in the sense, telling their customers they need the product or else they are incomplete. Kilbourne shows the way the ads sell values and lifestyles as well as material things, and some of the most
Open Document