Kid Tv Commercials Research Paper

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Claudia Munguia Eng 201A 10/20/2012 Kid’s TV Commercials Racism still exist in our society today. From the 1960’s to modern days we can still see how children’s development is highly affected by television commercials. Growing up in my early childhood years I remember watching cartoons showing blonde, beautiful girls and I always dream of being that way. Furthermore, I don’t remember a day where I saw myself represented the way I look or my race taking a place as a leader. Mostly every commercial had images of skinny, perfect body girls with blue eyes or simply just white. Therefore, it made me believe I was different and inferior because I was a chubby…show more content…
Such as a 2011 “Mc Donald‘s” commercial where a black mom and daughter are ready to order. On top of the screen there’s a message saying “Chocolate,” and then the mom and daughter say “Oh Chocolate,” and then they get 2 frappuccino coffees. Why is it that the ones ordering have to be black and not another race? There we can see another stereotype that “Black people like chocolates because their black or comparing blacks to chocolates.” Not only can we see racism stereotypes in both commercials but many other’s too. Such as Cabbage Patch Kid(Snack Time), Lala Loopsy, and Barbie Dream House. All of this commercials give the same stereotype to children that, “Girls play with dolls.” It wasn’t hard to understand the reality taking place in children’s television programming’s. There is an imbalance of the way each race is represented in commercials. White people continue to out-number people of color and other minorities. According to “Riffe, Goldson, Saxton, and Yang-Yu,” in 1987 white males and females together had 87% appearance in commercials while minorities had 35%. Perhaps things have improved slightly since 1987…show more content…
In “Lala Loopsy” commercial there are 4 girls, 3 Caucasians and 1 Asian or brown. You can tell who is the leader and who are the followers right away. The Caucasian girl with blue hair is the leader is the one coming out in front all the time. All 4 are part of the dolls but the Asian or Brown girl is always the last one in the commercial. In “Barbie Dream House,” there are 3 Caucasians, 1 African, and 1 that doesn’t show her face. One of the blonde girls is the main character because she gets to play with the doll house first while everyone in the background are non Caucasians. The blonde girl gets all the attention. As a leader of the commercial she gets to play with the doll. We need to be aware of what’s taking place in children programming’s. They sit for hours watching television and it’s their main source where they absorb and learn new things while parents are occupied. They received wrong messages that in the long run may affect the way they see other children. For example, their early childhood years are important because is when they learn the best from their surroundings. They want everything they see, and want to be the same as

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