It doesn’t appear that there is many other upscale specialty food stores in the areas, Kudler would have to look in other regions. Kudler Fine Foods will need to invest more time in researching what products or ideas will make the company successful compared to other specialty food stores outside of the country. Conclusion Kudler Fine Foods has shown it can be successful. Business has been going and appears to be doing well. Marketing is the most important key to business success.
Research Paper Word Count: 1274 How successful can a company become before it is an economic danger for our country? That is the question a lot of Americans have begun to ask about the massive super store Wal-Mart. In a struggling American economy Wal-Mart thrives while smaller companies struggle and some even go bankrupt. There is always going to be companies that make it while others don’t, but when do American citizens need to step in and draw the line when one mega company like Wal-Mart becomes too powerful? With Wal-Mart using materials from other countries while its growing and expanding everyday it knocks out smaller businesses everywhere, which in turn hurts the economy and is literally a growing Monopoly in America, which we cannot
A monopolistic Competition market has many sellers and provides good substitutes but differentiates their products from other companies. The nature of competition in a monopolistic market focuses on marketing, special features and pricing (Colander, 2010). Kudler Fine Foods has only a few competitors in the market that offers the same products and service to its customers. This market structure has negative and positive effects. A positive effect of Kudler Fine Foods in a monopolistic market structure is that they lead in the market and can increase competition between companies and make massive profits by setting higher prices (Colander, 2010).
Besides, if chains closed every time they lost money, there would be a huge loss in just the opening and reopening phases of a business. Consumers of Company Q's have requested that the company provide more health oriented products. After years of requests, Company Q's stores have began to offer a limited variety of products that are better for its consumers. However, of all the viable options of products to carry, Company Q only retains high margin items, that is, items that have a higher profit margin. While it is a positive thing for the company to recognize it's community's need for better foods, keeping only expensive health foods is almost like monopolizing the consumer's health in exchange for
Companies do this by gathering information about other similar companies, customers, and products. Competitive intelligence information is used in the decision making of managers and executives to support strategic decision making for the company. It is important for Kudler Fine Foods to know what their competitor is doing for several reasons. First, if their competitor is offering a promotion to the public that is attracting more business, then Kudler Fine Foods will want to offer something along the same lines so more business will sway in their direction. Second, although the company may feel that they offer the best product, if the public feels that the competitor is offering a better product, they may want to consider changing their supplier of certain food products.
Grocery stores are in competition with smaller markets like Kudlers and Whole Foods. If the brand name grocery stores like Ralphs and Vons did not offer organic and specialty items, the market structure of Kudler Fine Foods would differ. This market structure positively affected Kudler because there was no barrier to entrance within the quality foods market. What negatively affects the company with this market structure is that they are compared to big companies who are able to supply some of these rare items at a more competitive price. One of the marketing strategies that ensure the company of long-term profitability is the personal relationship built with the customer base.
They can do somehow a better job in making sound investments and control the marketing with their products. I see that there were some challenges from some years especially when PepsiCo and Coco-Cola were at a war to compete each other with their businesses. Coca-Cola and PepsiCo are a few years apart, but both of them are well known and have such popularity with people drinking their sodas. Coca-Cola has been trying to surpass PepsiCo in their annual sales; however, from review, PepsiCo somehow has the highest number in their annual sales than Coca-Cola. PepsiCo has shown the best current ratio and is able to pay off their debts, which Coca-Cola does not have that and is struggling to pay off their debts.
The other points are as important but more information needs to be gathered to properly identify and explain each point. Each “ * ” will be explained in the sub-headings below. 3.3.1 Strengths With successful brands such as Earls, Cactus Club, Joeys, and Saltlik, Stan Fuller has created a restaurant empire with a focus a “premium casual” dining. With such strong brand presence, Earls was able to expand into the United States. The first location in Miami preformed above recent expectations even in a market where the average consumer is more price conscious (Sutherland).
Outsourcing brings proven benefits in the form of economic leveraging, increase in the quality of products and it provides a number of opportunities to less developed countries. For example in recent times, Americans are overwhelmingly supporting the major retail stores like Wal-Mart, Target and K-Mart. The reason behind this consumer loyalty is that it has become much easier to shop at these locations rather than the local mom and pop stores located on the corner of most neighborhoods. The benefit is that you can purchase everything on your shopping list from one location, saving you time, money and gasoline. In a highly competitive business world, on a firm’s priority list is the subject of increasing profit and reducing cost.
Analysis: A SWOT analysis (Appendix 6) shows that Livoria Sandwiches operates in a wealthy market with growing competition. Among the competitors, those that concentrate on offering a menu of high cholesterol meats and fried foods are experiencing negative growth. Conversely, restaurants offering lean meats and vegetable options are performing well. This is likely due to a shifting consumer preference to vegetarianism and increasing awareness around healthy lifestyles. Livoria Sandwiches performs well on the area of growth and contribution margins, but the settlement of a lawsuit caused significant cash flow constraints that highlighted the need to examine options that would increase profits while ensuring that