What makes the chicken sandwich is the chicken sauce, which can only be found locally; people are definitely missing out on that. To top it of you get delicious salty deep fried French Fries. You say you don’t like chicken? No worries, they have excellent burgers too. While Midas Burger doesn’t have the best price in town, they offer a great value for the price.
From my perspective, I want variety in my food choices because it’s simply more food to choose from. I get tired of going to Chick-Fil-A and just having chicken to choose from. That is why McDonalds has more customers because they have better and more choices in their food selection. It goes from burgers, to chicken, to fish, to healthy wraps. Once again, Chick-Fil-A cannot compete with the genius of the McDonalds
However there are changes that would have a small affect on the business. There are two areas that a business should look at when change happens. Impact on working methods and impact on the products and services offered and is the first thing that a business should look at to improve the quality. We have to review the impact on working methods. This could be ensuring that all staff is using best practice and everyone is working in the same way.
Chicken is the main product that is served on their menus which many prefer over beef. As far as customer service, Chick-Fil-a’s staff focuses on being swift and attentive. When the chain opens a new restaurant, it goes out its way to find customers in the area. Regualars at other locations and people who stop by the construction site eager about the opening get invited to a special dinner night before the official opening. Unlike Mcdonalds, Chick-fil-a serves the crowd a free dinner,10 coupons for free meals.
Demographics and Psychographic, both help explain the customer in general, and what he or she is looking for in the business. The importance of completive intelligence was explained. Knowing what the competitor is offering and how to find this information out is important to any
The death of millions could be caused by one misstep due to Ender.In Ender’s Game by Orson Scott Card, Ender Wiggin, the protagonist of the novel, shows with his triumphs and defeats that one can only successfully fight enemies that one understands. Ender shows this truth in his wins against his peers, his losses against adults, and his ability to win against the buggers. In each of these cases, understanding the enemy is a necessary part to do battle effectively and be successful. Ender reveals the importance of understanding his enemies when he fights his peers. The first classmate that Ender fights is Stilson.
Internal and external customers provide business with information about how their products are used, new opportunities for their business, trouble-shoot issues with their product, and organise workloads. Operational plans include customer service processes and product development. These plans include: * Understanding customer needs (internal/external – current/future) * Expectations of Customers * Research results -target markets , sampling and profiling, market segmentation, needs * Collection and analysis of information collected Customer needs can continually change being influenced by the economy, social and political events, trends and movements. Organisations use change management practises to pre-empt changes wherever possible, and also to be ready for change. To do this, organisations need to be aware of the following: * Identify what customers are buying and what benefits they purchase * Understand why customers will or do purchase * Know when customers are likely to buy By knowing the customer, organisations can plan to meet their needs.
Activity 2.2.docx Detail the methods and procedures that might be used by an organisation to communicate with customers to identify and agree on product/ service specifications. Business plans need to be flexable and be adapted to meet the changing needs of customers so the business can continue to support the delivery of products/services to customer specifications. Customer expectations and needs will change from time to time and will be affected by market trends, fashions and changes in external environments. You need to know who your customers are, where they com form, and what their buying intentions are. Market research and communication with customers is important to keep the organisation informed
However, it is shown that the salads can contain even more calories than the hamburgers, if the customer adds liberal amounts of cheese and dressing onto them prior to consumption. It is claimed by McDonald’s that these changes had nothing to do with the film. A recent review about the relationship between fast food and obesity (CITE) concludes that “Findings from observational studies as yet are unable to demonstrate a causal link between fast food consumption and weight gain or obesity”. However, with the amount of technology that we now use in today’s society we are more likely to see more advertisements and other triggers that will make us want to crave more fast food which will in turn increase our consumption of McDonald’s and other fast
Advertising of fast food keeps costumers wanting more and more. Anytime costumers see the satisfying sandwich, instantly their mouth waters for the taste of it. Local grocery stores and convenient shops have ads and coupons from the local fast food franchises. The coupons increase the costumers appeal to the restaurant because of a possible discount and full belly. The situation is very ironic because the grocery stores with nutritious food advocates for fast food restaurants that are, in context, competing with their sales.