Kfc Analysis

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KFC ANALYSIS Summary Today, more and more companies take part in the import and export to other countries. Because companies always expend their international businesses which include sales, investment and transportation to increase the amount of profit when the domestic market was saturated that they obtain profit difficulty. And the fabricant who want to produce better goods and sales agents who like to sell special goods are willing to look for higher quality of foreign components or products to heighten their competitiveness on the domestic market. Moreover, they could also cut down competitive risk and learn more advanced techniques by participated in international businesses. However, international companies should consider physical and societal problems about other countries. These problems include six fields which are political science, law, anthropology, economics and geography. In this essay, it will be discussed KFC how to extend its international businesses. Background: Kentucky Fried Chicken (KFC) was established by Colonel Harland Sanders in 1952. It sells Original Recipes, Extra Crispy, Tender Roast, Colonel’s Crispy Strips, salad and sandwiches. KFC is the largest chicken chain restaurants in the world and the third largest fast food chain stores. PepsiCo was emerged with KFC in 1986. KFC just only sells Pepsi to customers apart from some countries. And KFC made up more than 55 per cent of the United States market according to sales and managed over 10000 restaurants all over the world in 1998.(Krug) It opened more than 300 new restaurants in 1997 and managed in 79 countries.(Krug) KFC has became one of the world’s most recognizable brands in the late 1960s.(Krug) International trade theories: Culture affected people’s lifestyles and ways of thinking. If companies want to be success in international businesses, it should change produces or

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