kenzo case Essay

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KENZO ●Operation: International vision ● Style: Natural, flexible ● Brand line and target Customer: 1. KENZO PARIS: This is the essence of his creativity. aim at 20-45 years old, high-priced. 2. KENZO JUNGLE: age between 15-30 years old young people 3. KENZO JEANS: this series of denim clothing. Including jeans, T-shirts, jackets, shirts, knitted sweaters ... an attempt to create a simple way to wear and comfortable for young people. ● Product Range: Clothing, handbags, jewelry, watches, glasses, home accessories, bath products, perfume, golf equipment ● Brand Value: nature, poetry, mixing of East and West and a playful marriage of contrasts History: The House of KENZO was founded in Paris in 1970 by Takada Kenzo. He surprised the fashion world with his originality and the apparent celebration of diverse cultures, nature and colors in his designs. Following his success in the 1970s, he launched a series of new collections for men, women and children before creating KENZO PARFUMS in 1987 and launching his first women’s fragrance in 1988, “ça sent beau,” which was an immediate success. Since 1988, KENZO PARFUMS has been the creator of some of the most groundbreaking fragrances of the past decades. In 1993, the KENZO brand joined the LVMH Moet Hennessy Louis Vuitton company. In 1999, Takada Kenzo decided to leave the artistic direction of the KENZO brand and set out on a new journey in life. In 2001, a skincare line, KENZOKI, was launched. Built around four Asian plants (Rice Steam, Ginger Flower, Bamboo Leaf and White Lotus), the range brought a new approach to skincare; a marriage of pleasure and

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