Kelly Transport (International) Plc: A Case Study

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Kelly Transport (International) plc: A Case Study 1. Kelly Transport started its operations way back in 1945; it main services include the delivery of goods via road transport. Over the years, the business has grown both in profit and in market terms. It has implemented new strategies, acquired new markets and serviced other business sectors. While the business is still operating well, Bill Kelly, the present owner, believed that the demands of the business and the opportunities in the industry require a more responsive strategy for Kelly Transport. The main issue of the business is that its activities were not working well in other parts of the continent. The business used to deliver to other countries outside UK through ferry or tunnels, but the volume was not as high as in UK. Due to this, the most effective strategy for the business is to expand its operations to other parts of the continent. Through this strategy, the business will be able to reach out to their customers more and promote its services. Moreover, putting up additional branches in other countries will make transport services easier and faster; this is an important aspect that the business should maintain since this made them successful in UK. Putting up additional branches can also benefit the business as it will be exposed to other foreign sectors that are in need of transport services. For instance, if the food sector of Kelly Transport is declining in UK, other countries may offer greater opportunities in this sector. Most importantly, expanding to other countries can help the business overcome the growing competition in the transport industry. Business expansion strategy helps in reducing the company’s dependence on fewer markets as well as to spread out business risks (Hollensen, 1998). In order to carry out this strategy, a plan must be developed. Below is an

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