Fortunately for McDonalds, they are a big enough corporate themselves which enabled them to make this deal with Boston Market, whereas the other indirect competitors (local sub shops, Chinese restaurants, etc.) were not in a financial position to do so. So far, McDonalds has done a great job with the company and Boston Market stores are still functional and selling rotisserie chicken today. Backing up a little bit, in 1997 when the stock price had plunged more than 50% in three months, the company needed to make some serious changes. Stockholders were displeased because the financials and reported profits were misleading and losses were recorded on the books of the franchises “area developers” and not in the corporation’s statements.
William Rosenberg, a food franchising pioneer who founded the Dunkin' Donuts chain and witnessed its spread from coast to coast and into 37 countries, has died. He was 86.The success of Industrial Luncheon Services led Rosenberg to open his first coffee and donut shop, the "Open Kettle". Then, in 1950, Rosenberg opened the first store known as Dunkin Donuts in Quincy, Massachusetts. The company began franchising five years later. By 1963, there were over 100 Dunkin Donuts shops open and by 1979 over 1000 locations open.
McDonalds and Burger King have both been in business for over 50 years. McDonald’s was one of the first fast food restaurants, bought from a man who sold shake machines. McDonald’s has a clown named Ronald McDonald for their mascot, and Burger King has a king for their mascot. They both sell their signature burgers, one being the Big Mac, and the other being the Whopper. Although they may seem the same to some, they are both different in appearance, size, taste, smell, and health.
Although the ingredients may be somewhat similar the taste of the fires are very different. Which tastes batter? It is simply the consumer’s opinion. Another part that plays a huge role in the competition is the sales. Sales are the whole reason why the two fast food giants compete in the first place, because sales equal money.
Some people do it to lose weight for a special occasion, because the doctor said so, or to show off for a long time friend. But what the fad diet inventors does not tell people is that the weight loss is temporary; it’s only for the moment. The difference in the two should change everyone’s minds about a quick fix. The Difference Between Healthy Eating and Fad Diets Diets could consist of low carb diets like Adkins and South Beach, which are very quick fixes. Most people could lose 10 to 25 pounds in a month.
The switch marked the fifth time in four years that BK had moved its account! Ad agency Y&R had gotten the $350 million BK account only 10 months earlier. To help revive BK’s sales, it had developed a campaign with the theme “The Fire’s Ready,” which focused on BK’s flame-broiled cooking method versus frying. However, observers found the message to be flat and uninspiring, and the declining sales sealed Y&R’s fate. With the move to Crispin, there was no shortage of speculation that the fickle Burger King would soon move again.
Case Synopsis This case is about a privately held medium sized meat processing company located in the Northeast. In 2004 its annual sales had been approximately $140 million. Kayem's top selling product was hot dogs and since the company's founding, the marketing strategy had been to focus its product offering as high quality delicatessen meat. Al Fresco was a gourmet chicken sausage introduced in 1999 in order to make a significant entry into the gourmet food category. In 2003 sales for Al Fresco were .80 million pounds and in 2004 sales were 1.26 million pounds.
Every businesses are trying to promote new products, however only 10% consumers are willing to try them. The third biggest threat for Dunkin’ Donuts is that new products can’t attract many people. Consumers tend to order more familiar products rather than to be adventurous. Dunkin’ Donuts can do some research on other markets in stead of just ordering the similar products which conflict to other competitors. Other markets may increase the sales and make good profits.
McDonald’s Corporation has expanded their food service industry worldwide operations through subsidiaries and franchisees. All restaurants offer a variety of food items as well as coffee, soft drink products and other beverages. According to the latest report in December 31, 2008 the corporation operated 31,967 restaurants in 118 countries of which 25,465 were operated by franchisees; and 6,502 were operated by the Mc Donald’s Corporation with approximately 400,000 employees and revenue of $22.79 billion dollars. This Corporation was founded in 1948 and is based in Oak Brook, Illinois. Today there are five key essential executives that oversee the successful operation of this worldwide industry.
Strategically, Sara Lee is returning to its roots of food service where name recognition is the strongest. 2. Of the remaining industries represented in Sara Lee’s business portfolio, I view the retail, foodservice, and beverage industries as being the most attractive. Sara Lee does have well-developed name recognition within the North American retail industry. While the economy is still low, sales of these retail products will likely remain high as consumers purchase lunch meats and other foods rather than eating out and frozen desserts rather than purchasing from a more expensive local bakery.