“Where you are is not who you are. That’s a quote from her mom that Ursula Burns CEO of Xerox Corp remembers and lives by day to day. My essay is on Ursula Burns, who started off as an intern at Xerox Corp that eventually rose through the ranks to become the first African American female CEO of a Fortune 500 company. In this essay, I will discuss her career, her business leadership and her many other business strategies. During a talk at the annual awards conference, Burns talked about how her mother, who raised Ursula single, in one of the worst New York City Public Housing Projects, loved to give advice.
We examine Jessica Carter, Media Planner, Eywa Company, in the following steps: Target audience Demographic: * Age range: from 25 to 54 * Gender: Women * Education: High education, University * Occupation: Professional * Income: about $150,000.00 * Marital status: married and single * Cultural & background: various racial backgrounds Psychographic Opinion: * Natural products which won’t harm their body or the environment. * Good value for money and will leave the skin looking radiant and help fight aging. Interest: * Women who are beauty conscious and interested in looking after their well-being using holistic approaches to health. * Women consider taking care of their skin a major priority Values lifestyle: * People who live an active life, occupying themselves with any combination of work, study, raising children, staying fit and healthy, and socialising. Geographic * Women who live in inner city or suburban areas Behaviour * Women who usually like their busy life with jobs every day, such as: working, studying, playing with children and relating to social activities Media Strategies Advertising | Free to air TV | 15 seconds advertisement during prime time between 6.00pm to 6.30pm.
When she then returned in the 90s she found that the list had flipped, with jobs and careers being in first place. This shows how attitudes have changed in a short time, making singlehood more popular. Another reason for the growth in singlehood could be the influence feminism has. More women are choosing to live alone, due to having the capacity to do so, as they don’t need the financial stability marriage once gave them. Feminism has
The young entrepreneur is saving her money to purchase a new car and to attend college. Maddie wants to be an immigration lawyer, a patent attorney or a publicist but confesses that she has a few years to make up her mind. [ (BubbleGum Post, 2011) ] Once admitted into college, Maddie will hand her business over to her younger sister. Maddie has always had a passion for art but she hopes she can pursue it as a hobby. As of now, M3 girl design will continue to expand their business in many different
Also, as her parents barley consider the idea of Anna getting into college, her teacher tells them that “Anna is a smart girl, she has a lot that she can contribute to this world.” As these messages help Anna find her identity, she begins to notice that her chances of going to Columbia University are within arms reach. The stereotype of Anna being a typical Mexican-American teen brings an uncomfortable feeling into her body image and for this she feels the need to change the footsteps in
Burberry does a great job in using this need for attention in their ad. By not only using Rosie yet again to create a goddess of a woman who stands out but also at the bottom of the ad the words “The new fragrance for women” are written. These word draw in the woman consumer because what she has at home is out of date this new perfume will make her “hip”. Kallie a high schooler says that she would buy it just because it is advertised by Rosie. Burberry fills in the the need for attention by offering this product which will help you to
Behavioral and Social/Cognitive Approaches Behavioral and Social/Cognitive Approaches to Forming Habits Psychology of Personality PSY/250 Behavioral and Social/Cognitive Approaches to Forming Habits A changeling habit for keta is impulsive, compulsive, shopping. For keta developed this habit during her teenage years when clothes were important to young people. High school was more of a fashion statement, name brands were important. There may be other family members whose much older and enjoyed dressing and shopping, but no one in the household directly will be the role model for this habit forming. The addiction of shopping place Charketa in a world of temporary satisfaction, which removes all of the problems, life bring causing sadness.
This has placed Viola in the upper middle class of society, where she no longer has to worry about finances, has both of her children in private schools, and has even purchased a home for her mother. At one point, she questioned whether she was deserving of such fortune, because she just didn't think she worthy (personal communication, May 6, 2009). Nonetheless, she and her husband are grateful for their status in society and do not take any of their "blessings" for granted. Our family friend Renee is a 49 year old biracial woman, who's mother is White and father is African American. She was born and raised in Atlanta, GA and has pretty much lived there all of her life.
Now that’s growing up without a childhood. Jane Smiley seems like a great parent who cares about her children but to allow her daughters to put on makeup even entering their teenage years just isn’t right. Her girls where prematurely growing up, where behaving beyond their age, and with their only priority being beautiful at all times it seem to help them in the long run. As they burned off the “Barbie stage” and grew into more important things down their lives. Like for example Smiley talks about her older daughter, “Now she is planning to graduate school and law school and become an expert on woman’s health issues, perhaps adolescent health issues like anorexia and bulimia” (377).
Obama mention how he sighed the Lily Led better Bill, which purpose was to give a big impact on women's future. As mention by Romney, he stated that in the last 4 years women have lost 580,000 jobs and how he wants to help women. Their plan now is, hoping Lily Led better would help in someway and make a decrease on women unemployment. In my belief Obama and Romney had a good point by wanting to help women in finding a good job in which they can adapt. But in this case, for me it seem Obama won the debate.