Just Us Essay

4683 Words19 Pages
MG 511 Strategic Marketing Case Study: Marketing Planning at ‘Just Us! Cafes’ Lecturer: Date: Ms. x 20th Dec. 2010 Name: Student No: Seánpaul Walsh X Contents: 1.0 External Analysis 1.1 1.2 1.3 1.4 2.0 Competitor Analysis Specific Competitor: Kicking Horse Strategy PEST Porter’s 5 Forces 3 3 4 4 4 5 5 5 6 6 7 7 7 8 9 - Internal Analysis 2.1 2.2 2.3 2.4 Value Chain Analysis BCG Matrix Revenue Analysis Geographic Concentration 3.0 4.0 5.0 6.0 7.0 8.0 9.0 SWOT Analysis Key Issues Strategic Alternative (A) Strategic Alternative (B) Strategic Alternative (C) Bibliography Appendices 2|P a ge 1.0 External Analysis In order to develop effective strategies Just Us Café’s are required to examine the external environment in which they operate. I have carried out the following analyses:   Competitor Analysis Specific Competitor: Kicking Horse   Pest Analysis Porter’s 5 Forces 1.1 Competitor Kicking Horse Kraft Foods P&G Millstone Nestle Lowblaws Private Label Just Us! Competitor Analysis Channels Coffee Shops, Gourmet Stores, Restaurants Stores, Universities Mainstream Mainstream Loblaws Stores Coffee Shops, Universities, Gourmet Stores, Supermarkets Coffee Shop Coffee Shop Locations West Coast, Canada Quebec & Ontario United States Canada & United States Canada & United States Canada Nova Scotia, Quebec & Ontario Halifax, Nova Scotia Nova Scotia-Halifax, Darthmouth, Upper Tantallon Nova Scotia GeneralWolfville(2), Halifax(21) Canada General, Nova Scotia(6)-Halifax(5) No. Shops N/A Mainstream Mainstream Mainstream Mainstream 4 Coffee Shops & On The Shelf 1 3 Coffee Shops Trident Bookseller & Cafe Java Factory Tim Hortens Second Cup Restaurant Coffee Shop & Retailer 170 360 As we can see from the above table, JU have several competitors across the line in the local market, Nova Scotia, and the wider market,

More about Just Us Essay

Open Document