From my perspective, I want variety in my food choices because it’s simply more food to choose from. I get tired of going to Chick-Fil-A and just having chicken to choose from. That is why McDonalds has more customers because they have better and more choices in their food selection. It goes from burgers, to chicken, to fish, to healthy wraps. Once again, Chick-Fil-A cannot compete with the genius of the McDonalds
Coincidentally, George Naddaff, owner of 19 Kentucky Fried Chicken franchises, caught on to the “home-cooked” fast food idea and purchased a Boston Market franchise. Boston Market’s direct competition at that point, wanted to participate in their concept which carried them far beyond their current sales and revenue. Some indirect competitors of Boston Market eventually got involved as well. McDonalds ended up purchasing the chain of stores in 1998 and changed a few things to increase the appeal of Boston Market to its consumers. Fortunately for McDonalds, they are a big enough corporate themselves which enabled them to make this deal with Boston Market, whereas the other indirect competitors (local sub shops, Chinese restaurants, etc.)
This restaurant did not start as a franchise but it eventually became one through its success. McDonalds makes and produces fast food in exchange for money. That is their purpose as a business and they have been quite successful. I never realized how big or successful they were until I ate McDonalds in South Korea when I was stationed there last year. It reminded me that America is not the only place in the world that has the simple joys we grow up yearning.
McDonalds opened its doors in 1940, 13 years later so did there soon to be competitor, Burger King. Both of them compete every day to earn the most profit possible. These restaurants may be some of the largest fast food corporations in the country, but they have plenty of differences; taste, sales, advertising. Taste is a big part of the competition. McDonalds and Burger King may not be good for you, but to most people it tastes good.
In and Out: Hamburgers are no more “Fast Foods.” Description A hamburger is one of the most popular foods in the world. No matter with gender, age, nationality, or social status, many people like to eat hamburgers not only because of its taste but also because of its availability. Most hamburgers franchises represent “fast food” because customers can get hamburgers as soon as they order them. However, the quality of the “fast food” is considered as unhealthy because most popular hamburger franchises use ingredients with very low quality in order to provide hamburgers to consumers quickly with low prices. However, a hamburger franchise called In and Out breaks out of the stereotypical characteristics of hamburger franchises.
It has been realized that 99 per cent of the world population is not yet McDonald’s customers. 3) New food items- As McDonald’s has already made a good impression on the minds of the people there is a good scope for introducing new food items in order to have some variation in the food item. They have the ability to add healthier lines of food. They have already gotten rid of super sizing and I think they have made their fries healthier. 4) Low competition- When McDonalds was entered in the market there was very low competition.
Burger King VS McDonald’s Burger King and McDonald’s are both fast food restaurants that provide customers with an easy drive thru window. When families have very little time to prepare a cooked meal at home, they most often opt for a fast food drive thru. Hitting up the drive thru at Burger King or McDonald’s, makes life just a little easier for the family on the run. People choose these types of places mostly for their fast pace, not for the quality of the food they receive. Also, because places such as Burger King and McDonald’s cost less than a fancy dining place, they feel they are getting a big bang for their buck.
Use the Boston consulting group matrix to analyze fast eater product portfolio ii) Both burger roles and fried potatoes are in decline, this means that they either need be remarketed in order to keep their market share higher and prevent the decline, also called an extension strategy or they can be left to become dogs. Because of the rapidly falling profitability of the fried potatoes they would be regarded as being closer to dog than Burger rolls. Toasted bacon sandwich provides a constant flow of capital to Fast eaters, and shows no signs of declining, It is a cash cow and the capital it generates can be used to try and save dogs, or more likely used to inject capital into stars or problem children. Cheese and tomato pizza and chicken roles seem to have been ill-advised ventures, with little demand for either of them and almost no sign of growth they would be regarded as dogs. 2) Fast Eater should market a new healthy sandwich, with low calories and carbohydrate count.
External Environment, cont. Suggested: High - Many rivals compete in the fast food business. Convincing customers that menu items are different or better than competitors is difficult when the food category is limited to take-out options. Substitutes Threat Med-High Suggested: Med-High – Major substitute is home cooking - it’s easy to make a burger on the home grill. Suppliers’ Power Low Suggested: Low - Suppliers of beef, eggs, potatoes have little power.
Ultimately, McDonald’s is by far, the best choice when selecting French Fries. There is no question that Burger King’s most popular menu item is the Whopper, and McDonald’s is the Big Mac. You may crave that cheesy, saucy burger, but before you sink your teeth into one, you may want to consider the nutritional