Joe Salation Case Study

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Joe Salatino, President of Great Northern American Case Study Raven Frederick Business 520 January 29, 2013 Dr. Nicole Ortloff Great Northern American Case Study Reviewing the case study of Joe Salatino, President of Great Northern American, Joe is a well-rounded, self-starter business man who has ran a very successful company for over thirty-five years. Joe values his employees and put their needs to succeed and achieve goals first while making money. Joe teaches his employees that the importance of how people from perceptions and make attribution will stick with you for a lifetime to come and your first impression will make your lasting impression. Joe Salatino believes that employees who have established solid relationships with their customers earn significantly more money than those who have not been able to foster good relationships with customers (Hellriegel & Slocum, 2011). It can be the difference between making a sale and losing a sale for Joe’s employees. They understand how their potential customer will perceive them but also the product in which they are attempting to sell. Attribution is how individuals understand and explain causes of behavior of which goes hand-in-hand with perception. Perception is a process that creates meaning by interpreting and selecting. We tend to make our own perceptions based solely on interpreting and selecting our friends and associates based on their personality and similar characteristics we may share. While perceiving a person we have already taken into account the impression they have already left on us. First impressions are usually made within the first ten seconds. Within those few seconds we have formed our own judgment of a person, our likes and dislikes, and do we see a friendship forming from this. We also take into account other people’s perceptions of individuals and their character to per sway
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