There are more than 130 different species of agave. Blue agave is the most notable because of its role in Mexican society and economy. It creates an enormous amount of revenue in Mexico and all over the world. The world’s largest consumer of tequila is the United States topping the charts with over ten million cases imported last year alone. With this being such a cash crop, a great deal of research goes into the pests that affect this plant.
Has lost 4.1 million in the 4 years, shift in trends. Bud lite has been increasing by 7.8 million over the 4 years. Lowest light- 2009 to 2010 miller light. Then 2011 to 2012 coors light. Observe: the millers lite took the sales of Coors light.
10 What are the pros and cons of introducing the ‘Lite’ version of the original beer? In this, also discuss the financial aspects of this decision. 12 Recommendations 14 Executive Summary Guntar Prangel founded mountain man beer company (MMBC) in 1925 and launched a beer named Mountain Man Lager. By the 1960’s mountain man lager’s reputation as a quality beer was well entrenched throughout the east central region of the United States, this led to the beer being called as ‘West Virginia’s Beer’. The Mountain Man lager in a recent study was rated as the best known regional beer, with an unaided response rate of 67% from the state’s adult population.
Increased marketing expenditures, expecting to rise to 39% from 2009 to 2010(Refer Exhibit 2). There is high competition for retail prices. The most important, there are continuous innovations in the product category. Retailers are understanding that razors offer high profit margins. Food and drugstores are still the biggest retail channels.
From 1999 to 2010, Frog’s Leap recognized ample growth due in large part to the purchase of additional vineyards which resulted in an increase of wine case production of 59,000 to 62,000 cases. Frog’s Leap enjoys a large portfolio of customers, particularly resellers. 80 percent of 2010 net sales in the U.S. come from resellers. Exports, mainly in Japan, result in about 7 to 8 percent of company net sales. The remaining sales derive from consumers visiting Frog’s Leap’s winery (Gilinsky, 150).
It showed that 2011 figure was increased by 7.3%. Coco-Cola is one of the largest and well-known beverage company all-over the world as Coca-Cola sells beverages to more than 200 countries. Coco-Cola could make a long-term investment at the current price, the valuation given the ratios to be margin in a safe way. Revenue Growth: 8.5%. Cash flow Growth: 8%.
In 1886, Dr John Pemberton took a three-legged brass kettle in his backyard to create the formula for Coca-Cola. Coca-Cola was first said to cure diseases, including headache, impotence and morphine addiction. The world first got the true taste of Coca-Cola in a fountain form at Jacob’s Pharmacy in Atlanta on May 8, 1886. For a simple price of 5 cents per glass and selling an average of nine glasses a day in 1886. A century later, The Coca-Cola Company has produced more than 10 billion gallons of syrup.
(Bellis.M) • It became a hit making many farmers and other industrialists millionaire. (Bellis.M) • Advance use of Cotton Gin (wikipedia) The biggest cotton plantation at that time was three times the size of Manhattan. (Bellis.M) • Cotton Plantation in America (wikipedia) Revolutionary Cotton Gin ● Eli Whitney's Cotton Gin not only revolutionized the way that cotton was produced but also transformed a weak southern economy in less than a decade and continued doing it till mid 19 th century. Many other countries adapted the same technology and benefitted heavily from
PepsiCo Synopsis Pepsi-cola is the invention of Caleb Bradham, a pharmacist, in 1898. He created the drink out of carbonated water, a unique mixture of Kola nut extract, vanilla, and rare oils ("Andy's Pepsiholic Haven", 2002).In December 1902, Bradham launched the Pepsi-Cola from the back room of his pharmacy. By 1910, there were 250 franchises in 24 states. The company ran 17 years successfully before encountering price fluctuations in sugar prices during World War I. After sugar prices fell, he was left with a large inventory of overprices sugar, bankrupting the company in 1923.
* Brita owns a R&D team which most companies cannot compare to. 2. What marketing assets has Clorox acquired in these years of vigorous growth, and what is the best use to which the assets can be deployed? Clorox has gained substantial market share in the filtered pitcher market over the years. Clorox also has a large marketing budget, an experienced research and development team and most importantly, brand recognition.