They offer their clients cost saving solutions to overseas flights as well as time and money as they offer a choice of best value flight fares and routings suited to the client’s itinerary. | National agencies description and Organisation example: | National business travel agents operate from one country, but they have braches in other countries as well. For example Flight centre is a national agency that is an Australian retail travel company, but they have many branches in the UK and target small and medium enterprises. They try to meet the needs of business travellers as well as leisure
JetBlue Airways incorporates several methods for success; high quality customer service, low-cost flights as well an excellent product which focuses on customer needs. By providing their customers a superior level of customer service that seems to be almost non-existent in this day and age, JetBlue Airways provides services to those areas that were not receiving the attention that they could use as well as tapping into those markets that were offering higher priced flights “We focus on serving markets that previously were underserved and large metropolitan areas that have had high average fares” (JetBlue, 2004). By doing this, they are able to capitalize on a market that is not being utilized by other travel businesses. There are a number of risks that JetBlue seems to have regarding this 10K/A 1. Highly competitive industry 2.
• The details about the dataset are provided on the next page. 2) Vision with respect to how analytics can help provide insights (Weight: 30%). • As you describe your predictive analytics vision for Continental Airlines, please be specific with respect to: 1) example business questions Continental Airlines can ask; 2) data that would be required; and 3) analytics that can be performed. In the end, the project that is chosen would be the one that not only that shows how predictive analytics can be used in one example (that is, using the provided dataset) but also the one that presents the best business case for predictive analytics at Continental Airlines. As
What advantages would such an approach give Boeing? a. Value Propositions Due to the mature market, operational excellences have been one of the choices for airline business to compete in the low-cost airline trend of the business. With IT system linked the significant information Boeing improve operational efficiency both itself and its customers, all of which want to pursue in aviation supply chain. b. Differentiation Boeing create total solution
In 2003, this airline company began to implement a multiple-vendor strategy in order to benefit from best and experienced vendors and their products. For example, the company chose Operation SYS, as a main supplier because Air Canada wanted a vendor, which had significant experience to manage and run a large air carrier company. While ninety-five percent of IT services in Air Canada were outsourced to other suppliers, one critical decision was made to leave some core team in-house. The reason
[pic] Southwest Airlines Term Project Services Marketing Dr. J. Chris Lin Fall, 2008 Group 10 Yi-Ping Dani Judy Joy Ann Peter Frank Ted “We tell our Employees we are in the Customer Service business—we just happen to provide airline transportation. It is a privilege to serve your air travel needs.” – Southwest Mission Statement. Question 1: A. Targeting the niche market Southwest Airlines’ secret to its success is very straightforward. Southwest clearly defines its existing purposes, which is to provide the lowest fares for business and leisure travelers traveling between states.
Has Southwest done a better job than competitors of meeting the needs of these air travelers? In what ways? Some values that airline travelers seek are leisure of arriving to their new destination, flexibility, being efficient, and being comfortable all for a fair and inexpensive price. Traditionally, Southwest was inexpensive and flexible because of their low costs and the mentality of just getting travelers from point A to point B. The remodeling of the airline has created a more pleasant atmosphere for the customers.
* The intangibility characteristics of a particular service come into play when services cannot be heard, seen, felt, tasted etc and hence, becomes even more evident on the web and doesn’t change. This means that a customer (while booking tickets online) might or might not have a sense of the service quality before going for the product. * Visualization * Association * Working together/ collaborate with other companies. * Physical Representation * Airlines dress symbolizes visibility, reliability and cleanliness. * Documentation * Citing facts and figures in support of performances eg.
Thus, partners including companies in Japan, Russia, and Italy are there to design concepts to production level, bearing in mind that concept parts are assembled in a computer model maintained by Boeing outside its corporate firewall. This takes a slight burden off Boeing by maintaining role in integrator and interface to the airlines, while the partners take responsibility for the major pieces, including their design. If in case of any plane failure or deliveries being late Boeing does takes the hit, but here the beauty of collaboration comes into play by conveying actual cost of development and manufacturing to its network of collaboration. Generally the term collaboration means a generic, more cooperative interaction between firms to achieve some agreed upon objective bearing concepts according to Hansen’s definition of disciplined collaboration: leadership, motivation and ability (Hansen, p. 15). If we take Boeing for instance as to why company wants to have collaboration, it seems that Boeing looks forward to building global relationships that’ll eventually help the company sell its plane overseas by act of sharing and transferring knowledge, pooling of both tangible and information based resources.
EasyJet- Case Study 1 Q1. Analyse the structure of the industry in which easyJet competes. How attractive was the industry in the late 1990s? The core objective of easyJet was to establish a sustainable mode of air travel at a price that would be comparatively cheaper to its rivals. By using a framework by (Porter 1980) we can illustrate the compatibility of such a strategy in the existing aviation industry Potential Entrants Despite the high volume of new entrants during the period of easyjet’s inception, only a minority were actually able to survive.