Jetblue Airways Company

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Introduction This is an analysis of the case study of Jet Blue Airways Company. Jet Blue Airways is a highly competitive airline industry that offers superior service at lower fares and a low cost structure. JetBlue was created by David Neeleman in 1999 and started operating in 2000. In 2009, it’s the 5th consecutive years that JetBlue had bagged the top position in satisfaction among low-cost, airlines. They count 12000 crewmembers (JetBlue’s employees) in the same year. The company slogan is “bringing humanity back to air travel” which means “you treat your people right; they treat your customers right”. The firm focuses itself in 5 values: safety, caring, integrity, fun and passion. The employees at JetBlue are crewmembers, pilots, airport managers and the top management personal. The focus of this case study is about how to hire the right person and give a specialized training to each employee in order to create a nice atmosphere without any troubles. It is important to do recruitment in order to find persons that fit with the culture and values of the company. They are using trainings to make sure that employees are always operational. Analysis First, JetBlue Company spends a lot of time and money in recruitment and trainings to find the right candidate. Indeed, the future recruited candidate has to possess the same values and culture as the company. The recruitment first takes place online and JetBlue scans, analyses and selects the corresponding candidate. During the recruitment process, the company is looking for a polyvalent and enterprising candidate that has a positive attitude. That’s the reason why, JetBlue search people from diverse background. As well, JetBlue only recruit candidates that are passionate and will work with passion in the company because it corresponds to one of the company’s value, that’s why a lot of them view the job in

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