Jetblue Airways Essay

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[pic] Case Assignment : Jet Blue Airlines Inc. JetBlue Airways: Case Assignment Introduction: The company JetBlue Airways Inc. is a low-cost carrier also called LCC which is located in the New York, U.S. With its outstanding customer service model and differentiation as its core attempt to drive its business , JetBlue maintains great competitive advantage in the aviation market. The company started in 1999, founded by David Neeleman who enforced the company´s fast growth within few years. The business plans were set up by Neeleman that enforced the fast growing of the company. The company has been grown too fast and showed that it would be unsustainable in the long run. The fast growth of the company caused other internal and external problems in the years beteween 2005-2006. The company´s corporate culture was more or less decentralized. Top management strived for creating a family-like atmosphere. Workforce was involved in process efficiency planning and also was takeing initiatives to help management improve operations. Positive attitude was the main characteristic managers were looking for when hiring new employees. Employees were often rewarded with bonuses which encouraged the initiative. JetBlue´s positive attitude within its corporation were communicated by its airline policy “never canceling flights” and provided gift vouchers for delays even if those were due to uncontrollable factors. The early growth and expansions of the company led to an unstructured corporation. JetBlue´s fast growing business model escalated with a natural disaster caused by a snowstorm in 2007. The company did not take into account how to react in those kind of situations and failed to provide a good service to its customers. Rising fuel costs and increased competition later harmed the competitiveness of the company

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