Southwest Airlines is widely recognized for its advertising and the rhetoric used in them. A great example of an effective print advertisement is of a Southwest Airlines jet flying in a blue sky over an endless white maze. In the bottom right is the company’s logo. The top in black lettering states “The shortest distance between two points is a straight line.” In the middle, below their planes, it says “Don’t tell our competitors.” Finally towards the bottom right below the logo it has the airline’s slogan from the time of the advertisement, “Simply fly.” The advertisement is effective because of the company’s credibility, the simplicity of the advertisement, and that flying with Southwest Airlines is easier and more enjoyable than with their competitors. The advertisement can easily be identified as one for Southwest Airlines because the company’s logo located in the bottom right.
According to the company, “Southwest is dedicated to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride and company spirit.” As of December 31, 2007, Southwest served 411 non-stop city pairs. Approximately 78% of the Company’s customers fly non-stop. Southwest primarily serves short-haul routes with high frequencies. [(https://wwws.ameritrade.com/cgi-bin/apps/Main)] The company was started in 1971 by two individuals, Rollin King and Herb Kelleher, with a dream to start a different type of airline. Their motto, which lives on today: "If you get your passengers to their destinations when they want to get there, on time, at the lowest
COO David Barger and CFO John Owen had worked in airline companies before joining JetBlue. JetBlue’s comparative advantages are demonstrated as following areas: * Offer passenger great experience by providing new aircraft, free Live TV, high quality customer service and most importantly, it offers this great service with low fares, and this is attributed to its fuel efficient strategy (6.98 cents versus an industry average of 10.08 cents) * Advanced technology allows JetBlue to calculate the weight and balance of the aircraft and also equip cockpits with security equipments. * Building strong employee morale through generous compensation and passionately communicating the company’s vision to employees can provide employees with greater motivation and it is good for the company in a long term prospective. Advantages and
Backgrounder Corporate profile WestJet was founded in 1996 by a team of Calgary entrepreneurs, headed by Clive Beddoe, as a western Canadian regional carrier with three aircraft flying to five cities. Today, WestJet is Canada’s leading high-value low-fare airline offering scheduled service to 70 destinations in Canada, the United States, Mexico and the Caribbean, with its fleet of 91 Boeing NextGeneration 737-series aircraft. The WestJet experience WestJet strives to offer guests a friendly, efficient and relaxing experience from the time of booking to the final destination. Guests now have a variety of innovative options to make their travels as smooth as possible. At most airports, WestJet’s check-in choices include web check-in, mobile
People have high expectations on the London-based airline because of its reputation for an outstanding service. Likewise, they also expect that the high premium charged should be compensated by an excellent service. 2. Information technology structure. Considering the information provided in the case, McPherson himself made some assumptions that the airline flying to London should have identified him off their computer as a close- connecting passenger and that considering the fare paid by a passenger like him; he should have been placed in a moderately loaded flight.
The aircraft, a Lockheed L-1011 TriStar, was received by EA on August 18, 1972 and was placed in service on August 21 of that same year. Before the accident, the aircraft accumulated 986 hours and 502 landings. The three aircraft engines it had were the Rolls-Royce, RB 211. The L-1011’s reputation was clean before the accident; first introduced earlier 1972, the TriStar was considered the most advanced commercial aircraft. During the approach to Miami, the crew discovered that either the nose gear was not fully down and locked into position, or that the light indicator for the nose gear was not working.
JetBlue Airways What is JetBlue’s strategy for success in the marketplace? Does the company rely primarily on a customer intimacy, operational excellence, or product leadership customer value proposition? What evidence supports your conclusion? JetBlue’s strives to be the leading, lowest fare, lowest-cost passenger airline by offering excellent customer service and a differentiated product and service. JetBlue’s strategy for success is product leadership with customer value proposition.
Introduction Easy jet strategy and vocabulary Easy jet is a low cost, efficient, and flexible airline that is been driven by scale and cost advantage, high assets utilization, and efficient capital structure. ‘Sir Stelios Hahi-Loannou founded it in 1995’ (Easy jet corporate media file, p.3) and had its first flight from London Luton to Edinburgh and Glasgow. It has headquartered at London Luton airport with about ‘8446’ employee through UK and Europe. They have 3000 short-haul aircraft in operation in Europe, which were centre on ‘pan European primary airports’ that delivers friendly services, efficient and at low cost (p.6) to their customers. Easy jet is the largest air line in terms of passengers volume – ‘59 million’ (Easy Jet corporate media file, p.3) in UK and internationally across 30 countries with flight scheduled services of ‘600 routes’ as well as the fourth largest short-haul carrier in Europe with a market share of ‘8%’ (Easy jet annual report, 2012, p.12).
In 1994, the idea for a more personable, reasonably priced airline from Canada to United States was in the mist of development. The airline industry is a rough one in which ninety percent of start-up companies’ fail. One airline, on the other hand, has been profitable since its start. It began with only two planes in 1996 and grew to an unbelievable twenty-one by 2000. Finally, in April 2001 Olive Beddoe, Don Bell, Mark Hill, and Tom Morgan officially unveiled WestJet Airlines.
Dispite the fact that airplane brings a lot of benefits to people’s life, I keep the firm hold on the view that airpalne has both advantages and disadvantages. By RubyLe1 | August 2013 Docs By quocviet46 | May 2013 The advantages and disadvantages of travelling by airplane As well as being very exciting, airplane travel really can be one of the most efficient ways to travel around the world. The availability of cheap air travel means that it is now easy for almost anyone to fly anywhere. We will now look at the advantages and disadvantages of air travel. The Pros of Travelling by Airplane.