West Jet Strategy 1. WestJet competes in the air travel market segment with a focus of providing low cost flights to the common traveler, such as friends and relatives. An order qualifier would be the timeliness of the flights. WestJet has achieved the best on-time arrival performance in its market segment which it is able to pass on to customer. As delays will often frustrate travellers, this can make WestJet that traveller’s top choice.
It is consistently ranked as one of the top Fortune 500 brands. Southwest is renowned in the airline industry for its short turnaround time on arrivals and departures, and on-time flights. Many people recognize the reputation Southwest Airlines has in the airline industry and it appeals to many customers and potential fliers. The reputation and recognition of Southwest Airlines is enough to support the ad. The advertisement goes after the common sense of the reader because it is very simplistic.
Containers are can be easily transferred from one transport to a different form. This saves time and money as now only 2% of the price of the product is transport costs. Containerisation and the increase in affordable planes has affected globalisation, as now products can be shipped from china to the U.K which would still be cheaper than producing them in the U.K. and people are now more interconnected which has increased the growth of TNC as materials and people can be moved quicker. Communication has connected and linked the globe by using email and Skype. It is now accessible to talk to anyone around the world for free, which the connected families, cultures and the growth of business.
II. ANALYSIS 1. INTERNAL ANALYSIS (a) VRINE Model Resource 1: Embraer’s E190 Valuable- E190 increased growth opportunities for JetBlue as the company could get access to a larger potential market via E190. It was more comfortable than typical regional jet. Cost per available seat of E190 was 34% less than a typical regional jet.
COO David Barger and CFO John Owen had worked in airline companies before joining JetBlue. JetBlue’s comparative advantages are demonstrated as following areas: * Offer passenger great experience by providing new aircraft, free Live TV, high quality customer service and most importantly, it offers this great service with low fares, and this is attributed to its fuel efficient strategy (6.98 cents versus an industry average of 10.08 cents) * Advanced technology allows JetBlue to calculate the weight and balance of the aircraft and also equip cockpits with security equipments. * Building strong employee morale through generous compensation and passionately communicating the company’s vision to employees can provide employees with greater motivation and it is good for the company in a long term prospective. Advantages and
The steamboats really helped with trading goods with other countries. This new form of transportation was very efficient and easier than using regular boats, which helped economically. Another form of transportation was the railroads. Railroads changed the United States economically and socially. They got people and materials around faster than other modes of transportation did before.
Discuss the advantages and disadvantages of airplane Since the last century, along with the development of technology, airplane has now become a very popular means of transportation. In my opinion, it has both advantages and disadvantages. First of all, the biggest advantages of travelling by airplane is that it is often the fastest way to get from one place to another. Especially when long distance are involved. It helps us save a lot of time so we can do many other things.
In 1994, the idea for a more personable, reasonably priced airline from Canada to United States was in the mist of development. The airline industry is a rough one in which ninety percent of start-up companies’ fail. One airline, on the other hand, has been profitable since its start. It began with only two planes in 1996 and grew to an unbelievable twenty-one by 2000. Finally, in April 2001 Olive Beddoe, Don Bell, Mark Hill, and Tom Morgan officially unveiled WestJet Airlines.
They have also become much cheaper for example social networking is completely free. This type of communication has enabled us to strengthen relations with people which we haven't been able to do so well in the past, which has increased globalisation. The communication between people is vital for TNC’s especially when they are working in foreign country like TNC’s do. Therefore TNC’s can now use this technology to communicate through other countries in a effective way and widen their global influence. This is further encouraged due to the fact that there is cheap labour in LEDC’s so TNC’s are likely to move over there.
(1) The Reason Model has provided a means of understanding how aircraft accidents happen. Explain what other contributions this model has made to the aviation community and what are the advantages / disadvantages of the Reason Model as compared to other models used in aviation. Introduction Aviation is an industry that continues to grow at a phenomenal rate. The amount of new budget carries appearing on the scene are making it more affordable for the average person to fly and the facts on aviation safety are making it more appealing for people to choose this way to travel. According to IATA in 2012 more than 2.97 billion people travelled by air with a mere 414 people being involved in accident in which they lost their lives.