Japanese Commercial Essay

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The AC Advertisement Company commercial was made after an earthquake occurred in the northeastern part of Japan on March 11, 2011. The earthquake was quickly followed by a devastating tsunami, and because of these two natural disasters, many Japanese people were finding it very hard to live since there was a lot of damage to houses, buildings, and roads. Therefore, at that time, many people in Japan were about to lose heart. Accordingly, the AC Advertisement company made a commercial trying to give people who suffered from disasters courage and energy. Fortunately, this commercial had much good influence on them because this commercial uses celebrities, ordinary people, and emotional transfer to convey the importance of caring about others after difficulties, and also to show how Japanese people can work as a team to solve problems. First of all, this commercial uses celebrities who are the most famous idols in Japan; they are from a music group named SMAP that consists of five men. In Japan, everybody knows SMAP, and many Japanese are big fans of SMAP as well, so the intention to use SMAP is that ordinary people are affected by these celebrities because they are fascinated and talented. Therefore, they were chosen as the face of the commercial, and they announce that Japan is the big team; thus, people in Japan should join hands with each other even though there is so much Lee 2 damage to life in northeastern Japan. Specifically, the commercial uses celebrities to convince people to cheer Japanese behavior. For example, the celebrities appeal to them strongly that people in Japan should conserve electricity because at that time, there was not enough power in Japan due to the fact that nuclear power plants were destroyed by the tsunami. Also, simultaneously, the commercial also wants to suggest that a person has to think about others more than him-or herself

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