Japan Automaker Essay

317 Words2 Pages
Japan’s GNP1, making Japan the most dependent country on trade in the world. (Shimokawa, 1995). This reform would increase the Japanese purchasing parity and would be favorable in the long run. In the short run however, firms relying strongly on exports would suffer losses, this including the automobile sector and thus the Big 4 Japanese car makers- Toyota, Nissan, Honda and Mazda. By 1985, Japanese imports justified for 20% of passenger car sales in the U.S. and 10% of sales in Europe. Back in Japan, export sales accounted for 58% of the total vehicle production, making the Japanese auto industry one of the most export-reliant manufacturing sectors in the world. Japan’s fuel efficient and well-equipped automobiles were the most popular within the U.S. and Europe and Japanese automakers were enjoying and largely period of prosperity by the mid 80s. 4. First round of Endaka With Endaka at the horizon, things took another turn. It became more and more difficult for Japanese carmakers to profit from cost advantages due to due to labor differences and technical efficiencies. In the first round of Endaka, the Japanese automobile industry reacted by using a combination of tools like cost cutting, moving manufacturing facilities abroad, raising prices and diversifying products. During the 1986-1988 period, Japanese auto companies had a net return on sales of 2.4%, conversely U.S. auto companies benefited with a 4.1% net return on sales. According to reports, Endaka was very effective for the U.S. auto companies directly after the Plaza Accord. (Shimokawa, 1995). By using the above-mentioned combination of tactics, Japanese automakers were able to survive Endaka. Five years after Endaka first hit, Japan’s automakers had concurred 41% of the American market. This kind of achievement was quite remarkable during the time of highly strong yen and showed the world how
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