J&J Case Study

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What is J&J vision , mission ? What is your comment about it ?. Vision To maximize the global power of diversity and inclusion to drive superior business results and sustainable competitive advantage. mission We believe our first responsibly is to the doctor, nurses and patients, to mothers and fathers and all others who use our products and services, in meeting their needs, everything we do must be of high quality. We must constantly to strive to reduce our costs in order to maintain reasonable prices. Customers' orders must be serviced accurately and promptly. Our suppliers and distributors must have an opportunity to make a fair profit. (very good vision statement but too long mission statement) What are the main brands and competitors? Abbott laboratories - Merck & Co., Inc. - Novartis – Pfizer - Procter & Gamble What are the main strengths , opportunities and threats of this company ? Strengths 1- Diverse business offering 2-Forecast growth despite challenges 3-Significant sales and marketing capabilities 4-Robust financial position 5-They have strong global presence operating Opportunities 1-Global expansion 2-Leveraging therapeutic coverage of non-prescription pharmaceutical segments could provide cross-selling opportunities 3-Addition of Crucel to broaden J&J’s position in biologics and vaccines market 4-R&D investment will add to the potential growth rate of the company in surrounding markets. 5-Economic recovery will be a boost in income thus company revenue will increase. Threats 1-Negative Impact of Recent Product Recalls 2-Healthcare regulations 3-Better research and development of competitors 4-Low market growth rate. 5-Strong competition from the generic market. 6-Launch success in that newly launch products are uncertain because of regulatory review, thus making the launch a potential threat if it fails. What

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