There are also workers and suppliers, who don’t think that Wal-Mart is good for America. Many local businesses are out of business because they cannot compete with Wal-Mart’s low prices. By striving for lower prices, Wal-Mart turned to outsourcing and now the majority of company’s suppliers come from China. Wal-Mart’s outsourcing has a dual effect: it provides low prices for products, more earnings for shareholders and on the other side it drives American suppliers out of business, which means people are losing their jobs. However, some argue that outsourcing unskilled labor will open up opportunities and will lead
Bargaining power : Customers have low bargaining power since they typically can't bargain for the price of their coffee. Customers also have more options due to the large variety of products offered by number of competitors Switching cost : Based upon the low switching cost, buyers are extremely powerful in this situation. There are several coffee shops/cafes in our area, all offering similar products to customers. Discount reusable thermos and/or mug : By giving a discount to those who bring in their reusable thermos and/or mug into the store (aim to be as eco-friendly as possible) Complimentary products and services: These range from merchandise sold at our cafe to different types of good that are offered • Mugs/thermos with our logo • Paper Cups • Coffee beans/Coffee grounds • Sugar • Cream Loyalty program : The café rewards customers based on their spending.This is aimed at attracting and maintaining customers at Broadway Cafe. Through this program we will develop a competitive advantage by implementing an IT solution specializing in customer relationship management as well as other databases and interfaces that ultimately increase efficiencies, while optimizing operations Loyalty programs reduce
Wal-Mart needs to elaborate more on how they plan on saving people money. If I have never shopped there, I wouldn’t even know what products they sell by reading the mission statement. The second company I chose to write about is Target. Target’s mission statement states “Our mission is to make Target the preferred shopping destination for our guests by delivering outstanding value, continuous innovation and an exceptional guest experience by consistently fulfilling our Expect More, Pay Less brand promise.” (Target Corporate, 2012) This mission statement tells me the reason that the company exists and that is to deliver outstanding value, innovation and an exceptional guest experience. Their mission is to consistently fulfill the “Expect More, Pay Less promise.” The information I believe needs improving would be who exactly the customer is and what products they are selling.
Shopping smart has affected my family greatly. We buy off brand groceries, and use coupons, and we don’t go out to movies and restaurants as much, but we still find fun, low-cost ways of entertainment. I think this change is a good change, because it is teaching people to get what they want and save money, and then using the money that they saved for other things. There really isn’t anything that I miss about the time before the change. The change has only had a good outcome for my family.
The article told us that the competition is mainly from Taco Bell and Qdoba, especially a new menu called “ Cantina Bell” generated by Taco Bell, which offers very similar food like Chipotle, and the price is much lower. So to Chipotle, finding out how to identify ways to make the company stand out in different competition and keep the company in maintaining profitability is the most important thing. Economic depression is another concern, because under this circumstance, people will cut down their spending on eating outside or best to keep the current level. In other words, if Chipotle’s food price is too much higher or they consider raising its menu price due to the higher food costs, perhaps the customers will not buy it, but turn around to buy a similar food from another place with a lower price. Situation Analysis * Strengths.
At least in the health care battle, the administration can count some powerful corporate interests on its side — like the large segment of the Fortune 500 that has concluded the current system is unsustainable. That is hardly the case when it comes to challenging agribusiness. Cheap food is going to be popular as long as the social and environmental costs of that food are charged to the future. There’s lots of money to be made selling fast food and then treating the diseases that fast food causes. One of the leading products of the American food industry has become patients for the American health care industry.
By having the mobility of the truck it gives Paper or Plastic? an advantage over fast food restaurants, convenience stores, other stores people will shop at to buy food. This is because Paper or Plastic? doesn’t need to wait for customers to come to them, rather, they can take the food to the people. Thus saving their customers time and sparing them the inconveniences and hassle of trying to get to a grocery store.
IKEA does this buy distracting its customers by making their products colourful, stylish, and cheaper than other competitors’ products. In addition, Old Navy pulls in its customer just as IKEA. Old Navy draws its customers by putting colourful clothing outside its stores. “American businesses have co-opted cool anti-corporate culture and used it to seduce the masses (Cave & Klein, 2000). They lower their prices and make their products alternative to competitors that are more expensive.
A huge advantage that Trader Joe’s does is that they are a smaller store and limit the number of different products they carry. This makes Trader Joe’s able to sell their products at lower cost compared to their competitors. They also sell more because from the reading, it said that they sell more per square foot. A fall back on Trader Joe’s is their communication compared to other stores. I was reading an article on Food Babe, which brought up the question on if everything from Trader Joe’s is free of GMOs.
Another weakness would be that they failed to be as competitive then other restaurants especially technology wise. One way Ruby Tuesdays can utilize its strength and minimize its weakness to be competitive would be to use their American style burgers and different varieties of appetizers and make it with different promotions at different prices for families as well as a couple dinner and make efficient prices that customers can afford even being broke. In my opinion I think this would be effective because doing