NETFLIX MARKETING PLAN OUTLINE Name Institution NetflixMarketing Plan Outline 1.0 Company Description Netflix, Inc. is a provider of online movie rental subscription service that has over 40 million subscribers in more than 40 countries within parts of Europe, South America and North America. The company provides its members with three different services that include domestic streaming, international streaming and DVD by mail services. Domestic and international streaming entails offering its subscribers within the United States and other countries access to a variety of DVD and Blu-ray titles and other streaming content choiceson nearly any internet-connected screen. It also provides flat rate DVD mailing services using Permit Reply Mail within the United States. 1.1 Company History Netflix, Inc. was founded in California in 1997 by Reed Hastings and Marc Randolph.
In fact there are 500,000 book titles available for electronic readers and according to the AAP e-book sales increased by 176% in 2009 and Audio book sales totaled $192 million (AAP, 2009) making the addition of e-books and Audio books to their portfolio a logical strategic move. From a strategic standpoint, moderate game players are the “great untapped market segment of online game players” (Patrovsky, The Market for Online Games, 2003). CanGo has the opportunity to build a niche that heavily markets to the needs and desires of moderate game players. This section of the market tends “to spend substantial amounts of time and money on games” (Patrovsky, The Market for Online Games,
Redbox charges over $1.00 per day for its movies. Moreover, Redbox kiosk are places in major retailer’s centers. b. It is the leader in vending kiosk machine segment of movie rentals. As of March 31, 2010, Redbox had 24,800 of installed Redbox and DVDXpress kiosks in convenient for customer locations.
Summary of Do Video Games Kill by Karen Stemheimer In the commentary, “Do Video Games Kill”, Karen Sternheimer brings to light an interesting and incredibly controversial subject; are video games to blame for youth gun violence? She maintains that due to many biased opinions; political, religious and advocacy groups, the media have failed to provide ample information to the public resulting in the inability to form an educated opinion, in turn causing a mass hysteria resulting in tougher security guidelines in schools, stricter juvenile laws and far less personal and parental responsibility. An incredibly popular first person shooter video game, Doom, is ripe with gratuitous violence. So much so that it has been blamed for several mass shootings, perpetrated by middle-class, white, young-adult males. The media, politicians, advocacy groups as well as the FBI are steadfast in claiming that the only rational explanation is that of the individuals falling prey to the aggression inciting video game.
The media had to go through $1.25 billion in damage and lost battle. In fact, the industry claims that 30-70% of the videos on YouTube are illegally downloaded. Since customers were now watching movies for free, this put a great impact on them. Sales of DVDs were declining while downloading and watching movies online were growing. So, to solve this problem, the movie and television studios decided to do something about this.
Causes Analysis: As to external issues, there are mainly three reasons causing overall industry downturn. Firstly, the nightmare of 9/11 deeply stroke customers’ confidence in traveling, leading to a drastic price cut. Secondly, many uncertainties, such as geographical climate, terrorism, terrifying virus, and increasing fuel prices, also gives great pressure to this industry. Thirdly, a fierce competition among three biggest players also gave great buyers’ power. The industry wide capacity is growing much faster than the demand growth.
How Hurricane Katrina effect gas prices Outrageous gasoline prices is something that all American face at the pump in today economy. Many American wonder what is the cause of the high rates at the pump. There are many factors involved in the answer to the question on what causes gasoline prices to increase suddenly. In 2005, Labor Day Weekend gas prices rose dramatically after hurricane Katrina hit the southern coast of the United States. The devastation of hurricane Katrina damaged many of the United States oil refineries, causing a decrease in crude oil supply, which caused a decrease in gasoline supply.
This led to millions of albums beings sold because people began to feed into the hype and joined in on the war. Their carelessness led to multiple people being killed including 2pac and Biggie. They clearly did not care about the message they were sending to the world and to the youth but rather how much money they could make, even at the expense of others. Secular rappers produce the vulgar and sexually explicit lyrics that they do because they know that today's youth are curious and that they are trying to quench their sinful desires. According to Ohha.com , not only in a song made by makaveli, but also in a song made by 50 cent, they both claim that they have "sold their souls to the devil in order to gain riches."
Legalize It Every year in America billions of dollars are made illegally, thousands of people are imprisoned, and even more people lose their lives to drugs. On a broad level, illegal drugs ruin whole communities by perpetuating the disease of addiction and engulfing neighborhoods in the gang violence that inevitably comes with illegal drug trafficking. On a more personal level, illegal drugs ruin lives by making people turn their backs on loved ones and causing them to throw away their dreams. Most people agree that a problem that is this pervasive and expansive must be dealt with, but few can agree on a solution. There is only one practical solution.
Netflix MBA 530 March 15, 2015 Dr. Drew Gold Netflix Netflix was founded in 1997 by Reed Hastings and Marc Randolph. Originally, the company offered seven day online rentals to its members in DVD format (Nelson & Quick, 2013). By 2007 Netflix introduced stream movies and TV shows from its members personal computers. The convenience of streaming has continued to make Netflix a highly valuable video company. “Netflix is the world’s leading Internet television network with over 57 million members in nearly 50 countries enjoying more than two billion hours of TV shows and movies per month, including original series, documentaries and feature films” (Netflix, 2015).